Ad Groups are an essential component of pay-per-click marketing. Creating effective Ad Groups can help you to drive more traffic and leads at lower costs, while increasing the number of conversions on your site. This page will teach you:
Basically an Ad Group is the container for your keywords in your search marketing campaigns.
PPC advertising is structured such that you first create an account, then create an ad campaign, which is home to Ad Groups.
Those Ad Groups then house:
In other words, ad groups are one of the main tools you have for organizing your PPC account into a meaningful hierarchy.
OK, so we now know that Ad Groups are basically a structural component within your PPC account. So why should you bother with them? What makes them important?
Ad Groups contain a lot of important stuff!
Most search engines look to your Ad Group organization to determine:
“Really work” here means Ad Groups that cost less and convert more. Basically, in creating an Ad Group, you want to ensure that you’re offering integration and consistency:
There are two central reasons these things are so important to you and to your business:
So what actually goes in your ad groups? Text ads, of course! In our next lesson, we’ll learn how PPC text ads work and how you can optimize your text ads for better PPC performance.