Do You Know Who’s Watching You?
WordStream is an Internet marketing software company, specializing in pay-per-click advertising software and a suite of SEO tools, which contains a FREE keyword tool for discovering profitable keywords, including long tail keywords for SEO and PPC.
At WordStream, we recognize that retaining privacy on the internet has become an increasingly difficult task. We made this infographic to provide information and illustrate the internet and customer data privacy issues that continue to be a concern for online users.
Online privacy is continuously threatened, as evidenced by Facebook’s constant changes to its online privacy policies. The default for Facebook privacy settings is no privacy at all: your data is available for all the world to see. You can change the settings, but Facebook buries these settings and makes it difficult for users to protect their personal information.
As illustrated by our infographic, Facebook’s altering of the default privacy setting results in serious internet privacy issues as more users end up sharing more of their private information, often without realizing the changes that have taken place.
Google’s Street View project has also brought up an array of privacy concerns. In one report, 57% of people surveyed considered Google Street View a privacy intrusion on their personal rights. Numerous photos were captured of people involved in personal or intimate moments and unsavory activities (examples include people picking up prostitutes and couples engaging in sex).
Many also worry about the potential security threat that results from Google Street View. Street View offers burglars a potential opportunity to scout out a home’s defenses and surroundings before a break-in. Similar security issues also originally arose in regards to the protection of military bases, although Google complied with the Department of Defense’s request that Google take down content of bases.
While some European countries have laws prohibiting filming individuals on public property without consent, the law of the United States claims that there is no reasonable expectation of privacy in a public place, enabling Google Street View to continue unquestioned.
One of Google’s answers to privacy concerns has been an agreement to blur the face visibility of people appearing in Street View, allowing for some anonymity.
Google Buzz served as an example of Google privacy settings at their worst – Google Buzz, without asking, would publish personal networks for users based on the people they seemed to interact with most. This allowed users to see who was e-mailing who and showed personal email addresses, bringing up serious Google privacy issues.
Many might not be bothered by this practice, and Google asserts that the collected data allows Google to deliver a more simple and accurate experience for users, such as implementing keyword analysis into the auto-complete Google suggestion tool. However, others are fearful of threatened anonymity and don’t appreciate their personal data being used for advertising purposes.
Google privacy issues become particularly problematic in that Google is not allowing for users to refuse the new privacy mandate. Starting March 1st, 2012, all Google users are subject to having their data collected and compiled, whether they agree with this practice or not.
If you are displeased with Google, the best way you can still retain some anonymity is by not logging into Google services. You can also erase your browsing history and block Google from collecting keyword research data about your search queries.
Preserving privacy on the internet has become a increasingly difficult task as users grow more comfortable with giving out their personal information, and accept the increasingly large role the internet and social media platforms play in their lives.
Thankfully, lack of privacy and rights on the internet is not a complete given – in January 2012 there was a tremendous backlash against two bills, SOPA and PIPA, which greatly threatened internet privacy and garnered tremendous news attention.
SOPA and PIPA were dangerous bills for a number of reasons, but one major internet privacy issue was that the bills would require internet service providers to check customers’ IP addresses if the customers was found to be engaged with infringing websites. Many feared that this would eventually lead to invasive practices in which users would have all of their internet activity monitored.
Facebook has slowly over the years opened up private user data to advertisers as a means to better monetize. While it is possible to obfuscate personally identifiable information, the default setting of your Facebook Profile is public. As a result, Facebook related crimes have become more and more common as criminals gain access of personal information on their targets, ranging from their home address, phone number, to even where they are based on how recent their wall posts are.
Similarly, Google has also received backlash for the invasion of privacy caused by Google Street View. It was found that in addition to taking photographs of private property, data from unencrypted wifi connections were also collected by Google’s cars. In both of these cases, the biggest privacy watchdogs have been government agencies and privacy advocate groups.
When the biggest names on the internet are both failing to protect its users’ privacy, it’s not a matter of comparing Facebook vs Google – who’s doing it better at protecting your privacy – but a matter of how you can best protect yourself.