Ready to get your business seen where your audience is binge-watching their favorite shows and movies? Then this complete guide to Hulu advertising is just what you're looking for.
If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.
Confused about how to measure social media ROI? Learn why measuring the ROI of social media is a challenge plus tools to help you effectively track social media ROI.
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.
PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.
Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.
Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Yesterday, I shared a number of different PPC tools that will help with building and tracking performance in your account. This time around, I have a few new tools and sites that will help you check some performance statistics of your competition and see how you compare to them.
We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.
Every PPC manager needs a PPC toolbox! Here are my favorite tools for PPC keyword research, bulk editing in AdWords and Bing, and conversion tracking.
What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.
Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...
Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.
Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.
Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.
Avoid social media backlash with these tips for using Twitter and other social networks for business marketing.
Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.
Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.
Are you certifiably awesome at paid search? Learn tips for taking the Google AdWords certification exam, including study tips.
New click to download ad format ads make mobile app advertising on adwords easier than ever before. Learn how to set up ads for apps today!
In this interview, Google's head of global mobile ads explains how mobile advertising in AdWords is shifting to adjust to the evolving mobile world.
Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!