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Hulu Advertising 101: How to Get Started

Ready to get your business seen where your audience is binge-watching their favorite shows and movies? Then this complete guide to Hulu advertising is just what you're looking for.

Susie Marino | September 6, 2023 | Video Marketing
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AdWords Keyword Planner Explained: How to Use Keyword Planner

If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.

How to Measure the ROI of Social Media (No, it’s Not Impossible!)

Confused about how to measure social media ROI? Learn why measuring the ROI of social media is a challenge plus tools to help you effectively track social media ROI.

Megan Marrs
April 25, 2013 | Social Media

5 Big Brand PPC Ads with Critiques: What We Like, What We’d Change

Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.

How to Create Landing Pages for Your Google Ads Account

Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.

Ben Cohen
April 17, 2013 | Landing Pages

7 Ways to Use Facebook for Marketing

Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.

Megan Marrs
April 15, 2013 | Social Media

What PPC Account Managers Say They Do vs. What They Really Do

PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.

What’s the Best Ad Position in PPC? (Hint: Not Always #1)

Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.

Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments

Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.

Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream

Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!

Dynamic Remarketing Ads: The Future of Google Remarketing

Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.

Tony Testaverde
April 1, 2013 | Display Ads

The PPC Toolbox, Part 2: Competitive Research, Landing Page Creation, & Other Helpful Tools

Yesterday, I shared a number of different PPC tools that will help with building and tracking performance in your account. This time around, I have a few new tools and sites that will help you check some performance statistics of your competition and see how you compare to them.

Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013

We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.

The PPC Toolbox, Part 1: Tracking, Bulk Editing, and Keyword Expansion

Every PPC manager needs a PPC toolbox! Here are my favorite tools for PPC keyword research, bulk editing in AdWords and Bing, and conversion tracking.

‘What Do Those Plus Signs Mean?’ Modified Broad Match for Beginners

What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.

Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?

Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...

Sergey Rusak
March 20, 2013 | Display Ads

Five Reasons to Bid on Branded Terms in PPC

Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.

Content Marketing vs. PR: What’s the Difference?

What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.

Larry Kim
March 18, 2013 | Marketing Ideas

Dear eBay, Your Ads Don’t Work Because They Suck

Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.

Why Your Click-Through Rates Suck

Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.

#Bashtag: Avoiding User Outcry in Social Media

Avoid social media backlash with these tips for using Twitter and other social networks for business marketing.

Guest Author
March 8, 2013 | Social Media

Google for Mobile: How Google Makes Money from Mobile

Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.

3 Reasons Your Keyword Has a Low Quality Score

Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.

Be Certifiably Awesome at Paid Search – Tips on Getting AdWords Certified

Are you certifiably awesome at paid search? Learn tips for taking the Google AdWords certification exam, including study tips.

AdWords Targets Mobile App Market with New Mobile App Promotion Ad Format

New click to download ad format ads make mobile app advertising on adwords easier than ever before. Learn how to set up ads for apps today!

Google’s Mobile Ad Strategy: An Interview with Surojit Chatterjee, Head of Global Mobile Search Ads

In this interview, Google's head of global mobile ads explains how mobile advertising in AdWords is shifting to adjust to the evolving mobile world.

Larry Kim
February 26, 2013 | Paid Search Marketing

Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products

Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!

Megan Marrs
February 25, 2013 | Social Media

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