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Hulu Advertising 101: How to Get Started

Ready to get your business seen where your audience is binge-watching their favorite shows and movies? Then this complete guide to Hulu advertising is just what you're looking for.

Susie Marino | September 6, 2023 | Video Marketing
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Analyzing Your AdWords Ads

Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.

Tom Demers
January 24, 2012 | Reporting & Analysis

What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?

Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.

Larry Kim
January 23, 2012 | Paid Search Marketing

How to Create Video Ads & Mobile Ads in Google AdWords

Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012 | SEO

How to Use the Google Ads Display Ad Builder

Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.

Tom Demers
January 16, 2012 | Display Ads

How to Create a Google Ads Image Ad

Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 2

Learn how to optimize YouTube video content that will help your business rank higher in Google in part 2 of this Video SEO Guide.

Megan Marrs
January 11, 2012 | Marketing Ideas

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 1

Learn how to create and optimize YouTube video content for SEO, helping your business rank higher in Google search results.

Megan Marrs
January 10, 2012 | Marketing Ideas

AdWords Experts Share the Secrets of Their PPC Success, Part 14

Get tips for optimizing your Google PPC campaigns, including expert strategies for how often to make changes and what metrics to focus on.

How to Create a Google AdWords Text Ad

Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.

Ultimate Guide to Creating & Analyzing Google AdWords Ads

Learn how to create highly effective Google AdWords text, image and display ads as well as how to analyze and improve your ads in this AdWords guide.

AdWords Experts Share the Secrets of Their PPC Success, Part 13

I have been using AdWords for more than 6 years now. I have also specialized in SEO and SMM. At Alensa, where I have worked for the last 2 years, we are not using an agency as our products are very specific and writing good ads for them requires additional knowledge of the products.

Guide to Google AdWords Advanced Settings

Learn how to optimize the Advanced Settings in Google AdWords, including scheduling, ad delivery, demographic bidding and social settings.

Adwords Voucher – 20 Google AdWords Vouchers worth $2000 in Total

20 Free Google Adwords Voucher Codes worth $100 each, and 20 Priceless AdWords Tutorials.

Larry Kim
December 30, 2011 | Paid Search Marketing

Guide to Google Ads Networks & Devices Settings

Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.

Tom Demers
December 29, 2011 | Paid Search Marketing

11 SEO Tips for Optimizing for Local Search

Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.

Megan Marrs
December 27, 2011 | Local Marketing

10 Tips to Create Awesome Content that Is Easily Discovered

Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.

Megan Marrs
December 21, 2011 | Content Marketing

Guide to Google AdWords Bidding & Budget Settings

Learn about the various ways to manage bids in Google AdWords and when you should choose to focus on clicks versus conversions versus impressions.

Tom Demers
December 19, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 12

I have been using AdWords for about three or four years. Right now I am working as an in-house SEM manager for a company that sells products for hazardous material storage. I am also responsible for the foreign group companies in 11 different countries.

Guide to Google AdWords Language & Location Settings

This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.

Tom Demers
December 15, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 11

Read one PPC rockstar's expert advice on how to optimize Google AdWords performance.

Google Ads Campaign Best Practices: How to Name & Organize Campaigns

Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.

Tom Demers
December 12, 2011 | Paid Search Marketing

PPC Budgeting Best Practices for 2012, Part 2

We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read Part 1, which includes the introduction and the first tip, in yesterday's post. Below you'll find tips 2-5.

Google AdWords Settings: The Ultimate Guide to the AdWords Settings Tab

Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab. 

AdWords Experts Share the Secrets of Their PPC Success, Part 10

Interview with AdWords Expert, Jez Rourke-Pilott on the secrets to his adwords success.

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.

Tom Demers
December 1, 2011 | Reporting & Analysis

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