HomeBlogNew White Paper: Complete Guide to AdWords Matching Options

New White Paper: Complete Guide to AdWords Matching Options

Author: Elisa Gabbert
Last Updated: November 17, 2021 | Paid Search Marketing

Do you know the difference between broad match and modified broad match? Are you confident in your ability to use negative keywords to save money without losing valuable traffic?

To maximize the profitability of your pay-per-click campaigns, you need to know how and when to use each of the keyword match types offered by Google AdWords. Our newest white paper, the Complete Guide to AdWords Matching Options, can help you navigate the options. After reading this white paper, you’ll have a clear understanding of:

  • The differences between the keyword match types offered in AdWords
  • How, when and why to use each match type to get the best results
  • Using the new modified broad match option for more refined targeting
  • How negative keywords can save you money and raise CTR
  • Best practices for applying each match type

This free guide also provides some tips on how to apply each AdWords match type to get maximum ROI from your PPC campaigns.

Download Today

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Meet The Author

Elisa Gabbert

Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

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