This is the second post in a series on AdWords ads. In the first post we covered how to create and optimize text ads, and in this post we’ll focus on how to create image ads for your Google Ads (AdWords) campaigns.
First we’ll walk through the actual mechanics of creating a Google Ads image ad. Go to the Ads tab in AdWords, then select “Image ad” from the “New ad” drop-down menu:
Then you can associate your ad with an ad group, upload your image (more on that below), and fill out a few additional fields:
You’re able to upload your image (note the 50k max limit, as you may need to compress some image files) and then you designate:
Then you simply save the ad. As you can see in the image above there are several different sizes you can create:
One of the advantages of creating image ads for the Google Ads content network is that they give you an opportunity to get access to different properties than simply running text ads. Some sites and pages will only accept image ads, so having images to display gives you access to this inventory.
As with creating image ads in general, doors are further opened when you have versions of your ads in all of the available sizes; again, some sites only have ad units for certain sized image ads, and you can’t access them and find out if they drive qualified traffic if you don’t have an image ad available in that size.
As we mentioned in our post on AdWords Networks & Devices Settings, it’s frequently effective on the display network to start out broad and then narrow your focus, so access to a larger pool of sites can help you generate more volume from your display campaign.
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Obviously you’ll need something to upload where image ads are concerned. One option is to use the Google Ads Display Ad Builder, which we’ll talk about in the next post in this series. If you want to create your own image ads, there are several options:
With most advertisers leveraging retargeting it’s increasingly important to have multiple variations of ads, and to have sources to tap to get new creative so you can constantly be rotating new ad creative into your display campaigns.
In the next post in this series, we’ll show you how to use another means of creating image ads: the Google Ads Display Ad Builder.
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