In recent weeks we’ve been working through a series of posts on various components of the AdWords interface that are designed to help advertisers better understand all of the different options and features available to them within Google AdWords. To date we’ve covered:
In the next series of posts, we’ll focus on a somewhat overlooked component of the AdWords interface: the items contained in the AdWords left navigation within the campaign tab.
Within the left navigation in the campaigns tab you’ll find a series of interesting tools that allow you to report on and create settings around a series of campaign-wide items. Specifically you’ll find:
Click on the headings to read a detalied walk-through of each of these features to help you understand how you can leverage them in managing your accounts.
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
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