We’ve experienced some huge wins with content here at WordStream, and it hasn’t been by accident! We put a lot of work into content planning, optimization, and especially promotion. In fact, we’ve been using content in white hat link building techniques and even employing PPC to promote content in sneaky but super effective ways.
On Wednesday May 13th at 3:30pm, I’m going to share the best Small Tactics That Have Big Impact for content performance with attendees at the epic Content Marketing Conference in Las Vegas.
Before you even sit down to create a piece of content, you should already know who is going to promote it for you. That’s right, people are going to promote your content for you, and you already know how you’re going to get it in front of them! In fact, you plan to create content they can’t help but share.
We’re not talking about a few hundred social likes here – we’re talking thousands of press mentions and potentially millions of visitors to your website. I’m going to share a case study to show how this works in practice, not just in theory, and give participants a road map for unleashing insanely effective content promotion tactics within their own organization.
I’m super excited about the quality of speakers Content Marketing Conference has attracted and can’t wait to hear what others in the industry have been up to. Byron White from WriterAccess and ideaLaunch will be there, along with UberFlip’s Hana Abaza, Ardath Albee, Tim Ash, Greg Jarboe, Mike Roberts, Arnie Kuenn and more brilliant content marketing minds.
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