58 Free & Creative September Marketing Ideas for Any Business

They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor Day or Back to School….

So in this post, I’m going to equip you with over 50 unique ways to market your business in September, along with real examples from businesses just like yours. Argh ya ready? (Couldn’t resist).

September monthly observances

• Addiction recovery
• Baby safety
• Better breakfast
• Childhood cancer
• Childhood obesity
• Disaster preparedness
• Fall hat
• Food safety
• Life insurance
• Library card
• Mortgage professionals
• Self-improvement
• Self-care
• Strategic thinking
• Suicide prevention
• Update your resume (international)
• Wilderness

September is National Suicide Prevention Month.

September holidays & national days

Here are just some of the many holidays and national days of September. You can see a full list of days and dates at  the bottom of this post.

• Patriot Day
• Labor Day
• Voter Registration Day
• No Rhyme (Nor Reason) Day
• Read A Book Day
• Grateful Patient Day
• Swap Ideas Day
• Hug & High Five Day
• Day of Encouragement
• Hug Your Boss Day
• Dance Day
• CleanUp Day– Third Saturday In September
• Talk Like A Pirate Day
• American Business Women’s Day
• Family Health and Fitness Day
• Love People Day

Side note: Check out our Labor Day Instagram captions ideas.

September marketing ideas to celebrate diversity, equity & inclusion

There are plenty of opportunities to be proactive with diversity, equity, and inclusion this month. In addition to the ones featured below, there’s also Love People Day, Gay Men’s HIV/AIDS Awareness Day, and Intergeneration Month.

Just One Human Family Day

Just One Human Family Day occurs every September 12 and it’s exactly what it sounds like. It’s a day to remember that no matter where we come from, what language we speak, what we look like, what our abilities and beliefs are, or how we identify ourselves— at the end of the day, we are all just one big human family living on this planet, all deserving of compassion from one another.  You can incorporate this into your business marketing by:

• Sharing the collateral: Share the lyrics or the YouTube video of the song “We Share Just One Planet” on social.
• Do an earthly act of kindness: Reach out to someone and do something kind for them. Better yet, do something kind for the planet with them, like plant a tree or pick up trash.
• Swag: Sport the t-shirt or stickers to show your support and post on social.

American Business Women’s Day

Women in business are a force to be reckoned with in today’s economy. This holiday occurs on September 22.

• Compile a round-up: Find 10 women leading the way in your niche and write a round-up of them in a blog post. Tag them on social when you promote the post—they might share with their audience!
• Run a stat-themed sale: For example, women started 49% of new businesses in the US last year. Send out a promotional email offering 49% off of select products, or run a $49 special.
• Run a poll or quiz: Find some interesting stats about women in business and turn them into a poll or quiz or interactive post series for your followers. Like “What percentage of businesses are owned by women globally,” for example.

Hispanic Heritage Month

National Hispanic Heritage Month, which actually runs from September 15 – October 15, is a time to celebrate the history, culture, and contributions of Latinx and Hispanic Americans. Here are some ways to recognize it in your marketing:

• Recognize Latinx influencers: Do some digging to find Latinx influencers or historical figures in your niche or neighborhood. Depending on their level of celebrity, share information about them, interview them, or spotlight them on social.
• Mark your calendar. The independence anniversaries of Latin American countries is the reason behind it’s start date. You can share a different fact or stat about each country on its respective day.
  • September 15: El Salvador, Guatemala, Costa Rica, Nicaragua, and Honduras.
  • September 16: Mexico
  • September 18: Chile
  • October 12: Dia de la Raza/Columbus Day
• Donate: Consider donating to the Hispanic Heritage Foundation, Latinos for Education, the Latino Equality Alliance, or other organizations dedicated to Hispanic community support.

September marketing ideas for monthly awareness

Your business doesn’t necessarily have to be in an industry directly tied to any of the September awareness causes. Here are some ideas for incorporating September causes into creative, low-budget marketing.

Self-Improvement Month

It comes as no surprise that September is National Self-Improvement Month. It’s the second new year of the year when people get back into their routines after summer. Here are some ideas for marketing around this evergreen topic:

• Create a video with your own self-improvement tips.

• Share your favorite self-improvement books and ask your followers to comment back with theirs.
• Write blog posts on goal-setting or listicles like “X Ways to Improve Your [memory, credit score, leadership skills]” or “How to Improve Your [X] in 5 Minutes.”
• Run a 30-day challenge on Facebook or Instagram

Childhood Cancer Awareness Month

There are several ways to engage your audience and your employees with cause-based marketing in the name of childhood cancer awareness. You could:

• Post eye-opening stats about childhood cancer on social media.
• Register your company for the Great Cycle Challenge and get your employees out on their bikes. Not only will you be fighting kid cancer, but you’ll be promoting good health and friendly competition among your employees. Encourage photo sharing so your audience can follow along throughout the month.
• Host a fundraiser and sell T-shirts to support a particular child or the cause in general.

Food Safety Month

With September being Food Safety Month, this is an opportunity for health specialists and restaurants to promote their services, publicize their best practices, and reassure customers.

You could also tie it in nicely with the back-to-school theme, like with the example below:

Wilderness Month

National Wilderness Month celebrates the anniversary of the Wilderness Act, which was pivotal in the conservation of American land and the creation of national parks. Here are some ways to use it in your marketing:

• Share your favorite hiking trails and ask your followers for theirs.
• Post photos from your own wilderness adventures.
• Share some eye-opening stats or a quote by John Muir.

Back to School Month

So August is actually the official National Back to School Month, but who are we kidding. Any type of business can participate in the back to school season. You can:

• Partner with college student organizations or K-12 after-school programs.
• Host or participate in a back-to-school drive.
• Share a list of free online learning resources that pertain to your audience.
• Run student discounts or introduce fall plans if you’re marketing to college students.

We’ve got plenty more with these 31 Easy Back-to-School Marketing Ideas That Work for Any Business.

September marketing ideas for holidays & national days

Reffering back to my intro, yes—National Talk Like a Pirate Day is a thing and it occurs on September 19. But I’ll let you come up your own ideas for that day (I am THIS close to throwing in a pirate pun). Let’s talk about some of the many other special days of September.

Labor Day

If it weren’t for Labor Day, the first Monday of September would potentially be the worst Monday of the year. Here are some ideas to try out:

• For businesses that slow down during the summer, host a Labor Day promotion or sale to encourage as many existing customers as possible to come back.
• If you’re in a popular destination, brush up on your local marketing to make sure consumers visiting your town for the long weekend can find you. The higher your business ranks on Google Maps, the more customers you’ll attract.
• Send a Happy Labor Day message to your customers or employees.
• Run a Labor Day giveaway or contest.

For more awesome ideas, check out these Labor Day Social Media Posts, Promotions, & Marketing Ideas To Celebrate.

Patriot Day

This day is dedicated to the 2,977 victims of September 11. Here are some ways to show your support:

• Make it a day of service for your team.
• Display flags in and outside your store.
• Encourage your audience to take a moment of silence at the times of the attacks

NFL Opening Night

Opening night for the NFL falls in September. Celebrate the season opener with some creative marketing for your business. Here are some ideas:

• Engage customers on Facebook by asking about their favorite teams or running a trivia contest.
• Decorate your storefront, restaurant, or studio in team colors.
• Run a football-themed special.
• Offer discounts on game days or when your team wins.

First day of fall

The autumnal equinox (for the Northern Hemisphere) occurs in the last week or so of September, which means that the number of daylight and nighttime hours is the same. This celestial holiday (yay) marks the official end of the summer (sad).

But the first day of fall is a beautiful second new start granted to us each year—hence why September is the new January. So it’s a great opportunity to publish content around fresh starts and fall collections.

And since this day happens at the end of the month, you can run a countdown series all month long.

You may also be interested in using any of these 157 authentic fall hashtags.

Positive Thinking Day

Positive Thinking Day falls on September 13 every year and never gets any less versatile. Any business can use this holiday for just about any reason: to cheer up, motivate, encourage, compliment, thank, help, inspire, or [insert any positive verb your heart desires here]. Dentists can connect this to smiles, physical therapists to recovery, interior designers to decorating, and the list goes on.

Working Parents Day

National Working Parents Day falls on September 16. If your audience includes working parents, humanize your brand and acknowledge their hard work. And don’t forget about your parent employees!

Good Neighbor Day

Good Neighbor Day, on September 28, is a good time to do some outreach across your Instagram, LinkedIn, or geographically local network. Acknowledge fellow neighboring businesses on social media to encourage a sense of community, or come up with a contest where followers or employees can nominate good neighbors for a grand prize.

Read a Book Day

National Read a Book Day is a creative way for preschools, tutors, and other education-oriented businesses to market themselves. If your business isn’t related to education, read a book related to your industry and share your insights and learnings on your blog or social media profiles.

This is also a good time to give back to your community by reading a book to children or the elderly. Volunteering is not only an honorable thing to do, it will make you feel good and as a bonus, likely increase brand awareness in your local market.

International Day of Charity

September 5 is the International Day of Charity. Choose a local charity to support and get your employees involved, whether in person or virtually.

Or, if you’re already supporting a charity, feature them on your blog or social media profiles and invite your followers to support them as well.

Update your Q&A section

You can, and should, populate your own Q&A section on your Google Business Profile. This helps you to get ahead of common customer questions and increase their confidence in choosing your business. Take this time to address of any questions that may be particularly relevant for fall, such as:

• Do you have student discounts?
• Does your back-to-school package include sauna use?
• Do you have the back-to-school supply list for my local elementary school?
• What are your hours on move-in weekend?

Update your fall hours

If you have a seasonal business, make sure to reflect any changes in your hours on your Google listing. When it comes to local marketing, the details are key.

One final idea: Send out a September newsletter

Our friends at LocaliQ share some great September newsletter ideas, but here are just a few:

• Run an email-exclusive summer clearance promo to boost engagement.
• Include an inspirational quote for Positive Thinking Day.
• Let customers know if you’ve changed your hours for fall.
• Provide some of your most helpful blog posts for staying somewhat focused before the long Labor Day weekend.

Stand out this fall with these free & easy September marketing ideas

Hopefully these September marketing ideas and examples have given you some material to work with for your blog, social media profiles, websites, and other free marketing channels.

Ready for even more ideas?

For a year’s worth of marketing ideas, check out this marketing calendar template from LOCALiQ.

For more monthly marketing ideas, browse our collection…

• January Marketing Ideas to Start the New Year with a Bang
• 20 Fabulous (and Affordable) February Marketing Ideas
• 30+ Creative and Cost-Friendly March Marketing Ideas
• 20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
• 50+ May Marketing Ideas for Any Business or Budget
• 50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
• 37+ Free and Creative July Marketing Ideas (With Examples!)
• 57+ Easy & Engaging August Marketing Ideas (With Examples!)
• 17+ Free and Creative September Marketing Ideas
• 21+ Free and Effective October Marketing Ideas
• Simple Yet Superb November Marketing Ideas (with Examples)
• Super-Festive December Marketing Ideas

September marketing holidays and national days (full list)

As promised, here’s the full list of September social media holidays, courtesy of National Day Calendar:

September 1

No Rhyme (Nor Reason) Day

Lazy Mom’s Day – First Friday in September

Food Bank Day– First Friday in September

College Colors Day – Friday before Labor Day

September 2

National Tailgating Day

Tailgating Day – First Saturday in September

World Beard Day – First Saturday in September

September 3

Skyscraper Day

National Housekeeper’s Week

September 4

Labor Day – First Monday in September

September 5

Cheese Pizza Day

Be Late For Something Day

September 6

Read A Book Day

September 7

Beer Lover’s Day

Grateful Patient Day

September 8

Pediatric Hematology/Oncology Nurses Day

Ampersand Day

September 9

Teddy Bear Day

September 10

Swap Ideas Day

Pet Memorial Day – Second Sunday in September

Hug Your Hound Day – Second Sunday in September

Grandparent’s Day – Sunday after Labor Day

September 11

Patriot Day and Day of Service and Remembrance

Boss/Employee Exchange Day – Monday after Labor Day

September 12

Just One Human Family Day*

Hug and High 5 Day *

Day of Encouragement

September 13

Kids Take Over The Kitchen Day

Celiac Disease Awareness Day

Bald is Beautiful Day

Day of the Programmer – 256th Day of the Year

Hug Your Boss Day – Changes Annually

September 14

Parents Day Off

Live Creative Day

Sober Day

September 15

Tackle Kids Cancer Day

Online Learning Day

September 16

Working Parents Day

Mayflower Day

September 17

Professional House Cleaners Day

Constitution Day and Citizenship Day

Dance Day – Third Saturday in September

Gymnastics Day – Third Saturday in September

Boys’ and Girls’ Club Day for Kids – Third Saturday in September

Puppy Mill Awareness Day – Third Saturday in September

Responsible Dog Ownership Day – Third Saturday in September

CleanUp Day – Third Saturday In September

September 18

Air Force Birthday

HIV/AIDS and Aging Awareness Day

Wife Appreciation Day – Third Sunday in September

September 19

Talk Like A Pirate Day

National Voter Registration Day

September 20

Care for Kids Day

September 21

Miniature Golf Day

International Day of Peace

IT Professionals Day – Third Tuesday in September

World Gratitude Day

September 22

American Business Women’s Day

Car Free Day

September 23

Celebrate Bisexuality Day

Autumnal Equinox – Changes Annually

September 24

Punctuation Day

September 25

Tune-Up Day

Research Administrator Day

September 26

Compliance Officer Day

Situational Awareness Day

September 27

Day of Forgiveness

Women’s Health & Fitness Day – Last Wednesday in September

Gay Men’s HIV/AIDS Awareness Day

September 28

Drink Beer Day

September 29

Coffee Day

VFW Day

Brave Day – Fourth Friday in September

September 30

Love People Day

Family Health and Fitness Day USA – Last Saturday in September