47 Free & Creative September Marketing Ideas for Any Business

Kristen McCormick
Last Updated: March 1, 2022 | Marketing Ideas
HomeBlog47 Free & Creative September Marketing Ideas for Any Business

They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor Day or Back to School….

september marketing ideas pirate day

So in this post, I’m going to equip you with lots of unique ways to market your business in September. Here’s what I’ll cover:

  • The various September awareness causes, holidays, and national days.
  • Over 47 ideas on how to use them for creative and authentic marketing.
  • Real examples of these ideas in action from businesses just like yours.

Before we get into the ideas, here’s a list you can browse of awareness themes and national days you may want to incorporate into your content:

September awareness

  • Baby safety
  • Better breakfast
  • Fall hat
  • Update your resume (international)
  • Self-improvement
  • Self-care awareness
  • Childhood cancer
  • Childhood obesity
  • Addiction recovery
  • Suicide prevention
  • Disaster preparedness
  • Food safety
  • Wilderness
  • Life insurance
  • Mortgage professionals

September holidays & national days

Here are just some of the many holidays and national days of September:

  • Patriot Day
  • Labor Day
  • Voter Registration Day
  • No Rhyme (Nor Reason) Day
  • Read A Book Day
  • Grateful Patient Day
  • Swap Ideas Day
  • Hug & High Five Day
  • Day of Encouragement
  • Hug Your Boss Day
  • Dance Day
  • CleanUp Day– Third Saturday In September
  • Talk Like A Pirate Day
  • American Business Women’s Day
  • Family Health and Fitness Day USA
  • Love People Day

You can see a full list of days and dates at the bottom of this post.

September marketing ideas for monthly awareness

Your business doesn’t necessarily have to be in an industry directly tied to any of the September awareness causes. Here are some ideas for incorporating September causes into creative, low-budget marketing.

Self-Improvement Month

It comes as no surprise that September is National Self-Improvement Month. It’s the second new year of the year where people get back into their routines after summer. Here are some ideas for marketing around this evergreen topic:

  • Create a video with your own self-improvement tips.

september marketing ideas self improvement

  • Share your favorite self-improvement books and ask your followers to comment back with theirs.
  • Write blog posts on goal-setting or listicles like “X Ways to Improve Your [memory, credit score, leadership skills]” or “How to Improve Your [X] in 5 Minutes.”
  • Run a 30-day challenge on Facebook or Instagram

september marketing ideas 30 day self improvement challenge

Childhood Cancer Awareness Month

There are several ways to engage your audience and your employees with cause-based marketing in the name of childhood cancer awareness. You could:

  • Post eye-opening stats about childhood cancer on social media
  • Register your company for the Great Cycle Challenge and get your employees out on their bikes. Not only will you be fighting kid cancer, but you’ll be promoting good health and friendly competition among your employees. Encourage photo sharing so your audience can follow along throughout the month.
  • Host a fundraiser and sell T-shirts to support a particular child or the cause in general.

september marketing ideas childhood cancer awareness

Food Safety Month

With September being Food Safety Month, this is an opportunity for health specialists and restaurants to promote their services, publicize their best practices, and reassure customers.

september marketing ideas food safety

You could also tie it in nicely with the back-to-school theme, like with the example below:

september marketing ideas food safety

Wilderness Month

National Wilderness Month celebrates the anniversary of the Wilderness Act, which was pivotal in the conservation of American land and the creation of national parks. Here are some ways to use it in your marketing:

  • Share your favorite hiking trails and ask your followers for theirs.
  • Post photos from your own wilderness adventures.
  • Share some eye-opening stats or a quote by John Muir.

september marketing ideas wilderness month

Back to School Month

So August is actually the official National Back to School Month, but who are we kidding. Any type of business can participate in the back to school season. You can:

september marketing ideas college specials

We’ve got plenty more with these 31 Easy Back-to-School Marketing Ideas That Work for Any Business.

September marketing ideas for holidays & national days

Reffering back to my intro, yes—National Talk Like a Pirate Day is a thing and it occurs on September 19. But I’ll let you come up your own ideas for that day (I am THIS close to throwing in a pirate pun). Let’s talk about some of the many other special days of September.

Labor Day

If it weren’t for Labor Day, the first Monday of September would potentially be the worst Monday of the year. Here are some ideas to try out:

  • For businesses that slow down during the summer, host a Labor Day sale to encourage as many existing customers as possible to come back.
  • If you’re in a popular destination, brush up on your local marketing to make sure consumers visiting your town for the long weekend can find you.The higher your business ranks on Google Maps, the more customers you’ll attract.
  • Run a Labor Day giveaway or contest

september marketing ideas labor day giveaway

For more awesome ideas, check out these Labor Day Social Media Posts, Promotions, & Marketing Ideas To Celebrate

Patriot Day

This day is dedicated to the 2,977 victims of September 11. Here are some ways to show your support:

  • Make it a day of service for your team.
  • Display flags in and outside your store.
  • Encourage your audience to take a moment of silence at the times of the attacks

september marketing ideas patriot day

NFL Opening Night

Opening night for the NFL falls in September. Celebrate the season opener with some creative marketing for your business. Here are some ideas:

  • Engage customers on Facebook by asking about their favorite teams or running a trivia contest.
  • Decorate your storefront, restaurant, or studio in team colors.
  • Run a football-themed special.
  • Offer discounts on game days or when your team wins.
september marketing ideas NFL opening night

First day of fall

The autumnal equinox (for the Northern Hemisphere) occurs in the last week or so of September, which means that the number of daylight and nighttime hours is the same. This celestial holiday (yay) marks the official end of the summer (sad).

But the first day of fall is a beautiful second new start granted to us each year—hence why September is the new January. So it’s a great opportunity to publish content around fresh starts and fall collections.

september marketing ideas fresh start

Image source

And since this day happens at the end of the month, you can run a countdown series all month long.

september marketing ideas fall theme

You may also be interested in using any of these 157 authentic fall hashtags.

Positive Thinking Day

Positive Thinking Day falls on September 13 every year and never gets any less versatile. Any business can use this holiday for just about any reason: to cheer up, motivate, encourage, compliment, thank, help, inspire, or [insert any positive verb your heart desires here]. Dentists can connect this to smiles, physical therapists to recovery, interior designers to decorating, and the list goes on.

september marketing ideas positive thinking day

Working Parents Day

National Working Parents Day falls on September 16. If your audience includes working parents, humanize your brand and acknowledge their hard work. And don’t forget about your parent employees!

september marketing ideas working parents day

Good Neighbor Day

Good Neighbor Day, on September 28, is a good time to do some outreach across your Instagram, LinkedIn, or geographically local network. Acknowledge fellow neighboring businesses on social media to encourage a sense of community, or come up with a contest where followers or employees can nominate good neighbors for a grand prize.

september marketing ideas good neighbor day

Read a Book Day

National Read a Book Day is a creative way for preschools, tutors, and other education-oriented businesses to market themselves. If your business isn’t related to education, read a book related to your industry and share your insights and learnings on your blog or social media profiles.

This is also a good time to give back to your community by reading a book to children or the elderly. Volunteering is not only a honorable thing to do, it will make you feel good and as a bonus, likely increase brand awareness in your local market.

International Day of Charity

September 5 is the International Day of Charity. Choose a local charity to support and get your employees involved, whether in person or virtually.

september marketing ideas day of charity

Or, if you’re already supporting a charity, feature them on your blog or social media profiles and invite your followers to support them as well.

september marketing ideas day of charity

International Day of Peace

This day has been recognized around the world every September 21 since 1981. Post an inspiring quote or image, participate in a fundraiser, or run a little peace sale like Niji Nursery did:

september marketing ideas day of peace

Moving day

September 1 is a popular moving day across the country. This is a good time for movers, furniture stores, and other moving-related businesses to make sure their website and listings are optimized for Google local search. People new to the area will resort to their go-to search engine to find what they need, and you want to appear first.

The most efficient way to imrove your local online presence is by optimizing your Google Business Profile.

Publish Google posts

Within your Google My Business account, you can create posts that publish directly to your listing about special offers and promotions. These posts will appear whenever your listing appears on Google Search and Google Maps.

september marketing ideas google my business post

Update your Q&A Section 

You can, and should, populate your own Q&A section on your Google Business Profile. This helps you to get ahead of common customer questions and increase their confidence in choosing your business. Take this time to address of any questions that may be particularly relevant for fall, such as:

  • Do you have student discounts?
  • Does your back-to-school package include sauna use?
  • Do you have the back-to-school supply list for my local elementary school?
  • What are your hours on move-in weekend?

Update your fall hours

If you have a seasonal business, make sure to reflect any changes in your hours on your Google listing. When it comes to local marketing, the details are key.

Send out a September newsletter

Our friends at LOCALiQ share some great September newsletter ideas, but here are just a few:

  • Run an email-exclusive summer clearance promo to boost engagement.
  • Include an inspirational quote for Positive Thinking Day.
  • Let customers know if you’ve changed your hours for fall.
  • Provide some of your most helpful blog posts for staying somewhat focused before the long Labor Day weekend.

Stand out this fall with these free & easy September marketing ideas

Hopefully these September marketing ideas and examples have given you some material to work with for your blog, social media profiles, websites, and other free marketing channels. Interested in more marketing ideas for every month of the year? We can help with that…

And for planning, check out this marketing calendar template from our friends at LOCALiQ.


September marketing holidays and national days (full list)

Courtesy of National Day Calendar

September 1

No Rhyme (Nor Reason) Day

September 2

V-J Day

September 3

Lazy Mom’s Day – First Friday in September

Food Bank Day– First Friday in September

College Colors Day – Friday before Labor Day

September 4

Tailgating Day – First Saturday in September

World Beard Day – First Saturday in September

September 5

Cheese Pizza Day

Be Late For Something Day

September 6

Read A Book Day

Labor Day – First Monday in September

September 7

Beer Lover’s Day

Grateful Patient Day

September 8

Pediatric Hematology/Oncology Nurses Day

Ampersand Day

September 9

Teddy Bear Day

September 10

Swap Ideas Day

September 11

Patriot Day and  Day of Service and Remembrance

September 12

Just One Human Family *

Hug and High 5 Day *

Day of Encouragement

Pet Memorial Day – Second Sunday in September

Hug Your Hound Day – Second Sunday in September

Grandparent’s Day – Sunday after Labor Day

September 13

Kids Take Over The Kitchen Day

Celiac Disease Awareness Day

Bald is Beautiful Day

Day of the Programmer – 256th Day of the Year

Boss/Employee Exchange Day – Monday after Labor Day

September 14

Parents Day Off

Live Creative Day

Sober Day

September 15

Tackle Kids Cancer Day

Online Learning Day

September 16

Working Parents Day

Mayflower Day

September 17

Professional House Cleaners Day

Constitution Day and Citizenship Day

Hug Your Boss Day – Changes Annually

September 18

Air Force Birthday

HIV/AIDS and Aging Awareness Day

Dance Day– Third Saturday in September

Gymnastics Day– Third Saturday in September

Boys’ and Girls’ Club Day for Kids – Third Saturday in September

Puppy Mill Awareness Day – Third Saturday in September

Responsible Dog Ownership Day – Third Saturday in September

CleanUp Day– Third Saturday In September

September 19

Talk Like A Pirate Day

Wife Appreciation Day – Third Sunday in September

September 20

Care for Kids Day

September 21

IT Professionals Day– Third Tuesday in September

September 22

American Business Women’s Day

Car Free Day

Autumnal Equinox – Changes Annually

September 23

Celebrate Bisexuality Day

September 24

Punctuation Day

Brave Day– Fourth Friday in September

Gay Men’s HIV/AIDS Awareness Day – Last Friday in September

September 25

Tune-Up Day

Research Administrator Day

Family Health and Fitness Day USA– Last Saturday in September

September 26

Compliance Officer Day

Situational Awareness Day

September 27

Day of Forgiveness

Family Day – Fourth Monday in September

September 28

Drink Beer Day

Good Neighbor Day Fourth Sunday

Voter Registration Day – Fourth Tuesday in September

September 29

Coffee Day


Women’s Health & Fitness Day– Last Wednesday in September

September 30

Love People Day

Meet The Author

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

See other posts by Kristen McCormick

More Articles Like This


Please read our Comment Policy before commenting.

wordstream google ads performance grader

Sign up for our weekly newsletter!

wordstream google ads performance grader