HomeBlog58 Free & Creative September Marketing Ideas for Any Business

58 Free & Creative September Marketing Ideas for Any Business

Author: Kristen McCormick
Last Updated: August 11, 2023 | Marketing Ideas

They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor Day or Back to School….

september marketing ideas pirate day

So in this post, I’m going to equip you with over 50 unique ways to market your business in September, along with real examples from businesses just like yours. Argh ya ready? (Couldn’t resist).

September monthly observances

  • Addiction recovery
  • Baby safety
  • Better breakfast
  • Childhood cancer
  • Childhood obesity
  • Disaster preparedness
  • Fall hat
  • Food safety
  • Life insurance
  • Library card
  • Mortgage professionals
  • Self-improvement
  • Self-care
  • Strategic thinking
  • Suicide prevention
  • Update your resume (international)
  • Wilderness

september marketing ideas - suicide prevention month instagram post

September is National Suicide Prevention Month.

September holidays & national days

Here are just some of the many holidays and national days of September. You can see a full list of days and dates at  the bottom of this post.

  • Patriot Day
  • Labor Day
  • Voter Registration Day
  • No Rhyme (Nor Reason) Day
  • Read A Book Day
  • Grateful Patient Day
  • Swap Ideas Day
  • Hug & High Five Day
  • Day of Encouragement
  • Hug Your Boss Day
  • Dance Day
  • CleanUp Day– Third Saturday In September
  • Talk Like A Pirate Day
  • American Business Women’s Day
  • Family Health and Fitness Day
  • Love People Day

labor day instagram captions - happy labor day instagram post with beach and american flag background

Side note: Check out our Labor Day Instagram captions ideas.

September marketing ideas to celebrate diversity, equity & inclusion

There are plenty of opportunities to be proactive with diversity, equity, and inclusion this month. In addition to the ones featured below, there’s also Love People Day, Gay Men’s HIV/AIDS Awareness Day, and Intergeneration Month.

Just One Human Family Day

Just One Human Family Day occurs every September 12 and it’s exactly what it sounds like. It’s a day to remember that no matter where we come from, what language we speak, what we look like, what our abilities and beliefs are, or how we identify ourselves— at the end of the day, we are all just one big human family living on this planet, all deserving of compassion from one another.  You can incorporate this into your business marketing by:

  • Sharing the collateral: Share the lyrics or the YouTube video of the song “We Share Just One Planet” on social.
  • Do an earthly act of kindness: Reach out to someone and do something kind for them. Better yet, do something kind for the planet with them, like plant a tree or pick up trash.
  • Swag: Sport the t-shirt or stickers to show your support and post on social.

september marketing ideas - one human family day

American Business Women’s Day

Women in business are a force to be reckoned with in today’s economy. This holiday occurs on September 22.

  • Compile a round-up: Find 10 women leading the way in your niche and write a round-up of them in a blog post. Tag them on social when you promote the post—they might share with their audience!
  • Run a stat-themed sale: For example, women started 49% of new businesses in the US last year. Send out a promotional email offering 49% off of select products, or run a $49 special.
  • Run a poll or quiz: Find some interesting stats about women in business and turn them into a poll or quiz or interactive post series for your followers. Like “What percentage of businesses are owned by women globally,” for example.

Hispanic Heritage Month

National Hispanic Heritage Month, which actually runs from September 15 – October 15, is a time to celebrate the history, culture, and contributions of Latinx and Hispanic Americans. Here are some ways to recognize it in your marketing:

  • Recognize Latinx influencers: Do some digging to find Latinx influencers or historical figures in your niche or neighborhood. Depending on their level of celebrity, share information about them, interview them, or spotlight them on social.
  • Mark your calendar. The independence anniversaries of Latin American countries is the reason behind it’s start date. You can share a different fact or stat about each country on its respective day.
    • September 15: El Salvador, Guatemala, Costa Rica, Nicaragua, and Honduras.
    • September 16: Mexico
    • September 18: Chile
    • October 12: Dia de la Raza/Columbus Day
  • Donate: Consider donating to the Hispanic Heritage Foundation, Latinos for Education, the Latino Equality Alliance, or other organizations dedicated to Hispanic community support.

september marketing ideas - latino equality alliance

    September marketing ideas for monthly awareness

    Your business doesn’t necessarily have to be in an industry directly tied to any of the September awareness causes. Here are some ideas for incorporating September causes into creative, low-budget marketing.

    Self-Improvement Month

    It comes as no surprise that September is National Self-Improvement Month. It’s the second new year of the year when people get back into their routines after summer. Here are some ideas for marketing around this evergreen topic:

    • Create a video with your own self-improvement tips.

    september marketing ideas self improvement

    • Share your favorite self-improvement books and ask your followers to comment back with theirs.
    • Write blog posts on goal-setting or listicles like “X Ways to Improve Your [memory, credit score, leadership skills]” or “How to Improve Your [X] in 5 Minutes.”
    • Run a 30-day challenge on Facebook or Instagram

    september marketing ideas 30 day self improvement challenge

    Childhood Cancer Awareness Month

    There are several ways to engage your audience and your employees with cause-based marketing in the name of childhood cancer awareness. You could:

    • Post eye-opening stats about childhood cancer on social media.
    • Register your company for the Great Cycle Challenge and get your employees out on their bikes. Not only will you be fighting kid cancer, but you’ll be promoting good health and friendly competition among your employees. Encourage photo sharing so your audience can follow along throughout the month.
    • Host a fundraiser and sell T-shirts to support a particular child or the cause in general.

    september marketing ideas childhood cancer awareness

    Food Safety Month

    With September being Food Safety Month, this is an opportunity for health specialists and restaurants to promote their services, publicize their best practices, and reassure customers.

    september marketing ideas food safety

    You could also tie it in nicely with the back-to-school theme, like with the example below:

    september marketing ideas food safety

    Wilderness Month

    National Wilderness Month celebrates the anniversary of the Wilderness Act, which was pivotal in the conservation of American land and the creation of national parks. Here are some ways to use it in your marketing:

    • Share your favorite hiking trails and ask your followers for theirs.
    • Post photos from your own wilderness adventures.
    • Share some eye-opening stats or a quote by John Muir.

    september marketing ideas wilderness month

    Back to School Month

    So August is actually the official National Back to School Month, but who are we kidding. Any type of business can participate in the back to school season. You can:

    september marketing ideas college specials

    We’ve got plenty more with these 31 Easy Back-to-School Marketing Ideas That Work for Any Business.

    September marketing ideas for holidays & national days

    Reffering back to my intro, yes—National Talk Like a Pirate Day is a thing and it occurs on September 19. But I’ll let you come up your own ideas for that day (I am THIS close to throwing in a pirate pun). Let’s talk about some of the many other special days of September.

    Labor Day

    If it weren’t for Labor Day, the first Monday of September would potentially be the worst Monday of the year. Here are some ideas to try out:

    september marketing ideas labor day giveaway

    For more awesome ideas, check out these Labor Day Social Media Posts, Promotions, & Marketing Ideas To Celebrate.

    Patriot Day

    This day is dedicated to the 2,977 victims of September 11. Here are some ways to show your support:

    • Make it a day of service for your team.
    • Display flags in and outside your store.
    • Encourage your audience to take a moment of silence at the times of the attacks

    september marketing ideas patriot day

    NFL Opening Night

    Opening night for the NFL falls in September. Celebrate the season opener with some creative marketing for your business. Here are some ideas:

    • Engage customers on Facebook by asking about their favorite teams or running a trivia contest.
    • Decorate your storefront, restaurant, or studio in team colors.
    • Run a football-themed special.
    • Offer discounts on game days or when your team wins.
    september marketing ideas NFL opening night

    First day of fall

    The autumnal equinox (for the Northern Hemisphere) occurs in the last week or so of September, which means that the number of daylight and nighttime hours is the same. This celestial holiday (yay) marks the official end of the summer (sad).

    But the first day of fall is a beautiful second new start granted to us each year—hence why September is the new January. So it’s a great opportunity to publish content around fresh starts and fall collections.

    And since this day happens at the end of the month, you can run a countdown series all month long.

    september marketing ideas fall theme

    You may also be interested in using any of these 157 authentic fall hashtags.

    Positive Thinking Day

    Positive Thinking Day falls on September 13 every year and never gets any less versatile. Any business can use this holiday for just about any reason: to cheer up, motivate, encourage, compliment, thank, help, inspire, or [insert any positive verb your heart desires here]. Dentists can connect this to smiles, physical therapists to recovery, interior designers to decorating, and the list goes on.

    september marketing ideas positive thinking day

    Working Parents Day

    National Working Parents Day falls on September 16. If your audience includes working parents, humanize your brand and acknowledge their hard work. And don’t forget about your parent employees!

    september marketing ideas working parents day

    Good Neighbor Day

    Good Neighbor Day, on September 28, is a good time to do some outreach across your Instagram, LinkedIn, or geographically local network. Acknowledge fellow neighboring businesses on social media to encourage a sense of community, or come up with a contest where followers or employees can nominate good neighbors for a grand prize.

    september marketing ideas good neighbor day

    Read a Book Day

    National Read a Book Day is a creative way for preschools, tutors, and other education-oriented businesses to market themselves. If your business isn’t related to education, read a book related to your industry and share your insights and learnings on your blog or social media profiles.

    This is also a good time to give back to your community by reading a book to children or the elderly. Volunteering is not only an honorable thing to do, it will make you feel good and as a bonus, likely increase brand awareness in your local market.

    International Day of Charity

    September 5 is the International Day of Charity. Choose a local charity to support and get your employees involved, whether in person or virtually.

    september marketing ideas day of charity

    Or, if you’re already supporting a charity, feature them on your blog or social media profiles and invite your followers to support them as well.

    september marketing ideas day of charity

    International Day of Peace

    This day has been recognized around the world every September 21 since 1981. Post an inspiring quote or image, participate in a fundraiser, or run a little peace sale like Niji Nursery did:

    september marketing ideas day of peace

    Moving Day

    September 1 is a popular moving day across the country. This is a good time for movers, furniture stores, and other moving-related businesses to make sure their website and listings are optimized for Google local search. People new to the area will resort to their go-to search engine to find what they need, and you want to appear first.

    The most efficient way to improve your local online presence is by optimizing your Google Business Profile.

    Publish Google posts

    Within your Google My Business account, you can create posts that publish directly to your listing about special offers and promotions. These posts will appear whenever your listing appears on Google Search and Google Maps.

    september marketing ideas google my business post

    Update your Q&A section

    You can, and should, populate your own Q&A section on your Google Business Profile. This helps you to get ahead of common customer questions and increase their confidence in choosing your business. Take this time to address of any questions that may be particularly relevant for fall, such as:

    • Do you have student discounts?
    • Does your back-to-school package include sauna use?
    • Do you have the back-to-school supply list for my local elementary school?
    • What are your hours on move-in weekend?

    Update your fall hours

    If you have a seasonal business, make sure to reflect any changes in your hours on your Google listing. When it comes to local marketing, the details are key.

    Are your business’s local listings in need of updates for fall? Find out with LocaliQ’s free listings grader!

    One final idea: Send out a September newsletter

    Our friends at LocaliQ share some great September newsletter ideas, but here are just a few:

    • Run an email-exclusive summer clearance promo to boost engagement.
    • Include an inspirational quote for Positive Thinking Day.
    • Let customers know if you’ve changed your hours for fall.
    • Provide some of your most helpful blog posts for staying somewhat focused before the long Labor Day weekend.

    Stand out this fall with these free & easy September marketing ideas

    Hopefully these September marketing ideas and examples have given you some material to work with for your blog, social media profiles, websites, and other free marketing channels.

    Ready for even more ideas?

    For a year’s worth of marketing ideas, check out this marketing calendar template from LOCALiQ.

    For more monthly marketing ideas, browse our collection…

    September marketing holidays and national days (full list)

    As promised, here’s the full list of September social media holidays, courtesy of National Day Calendar:

    September 1

    No Rhyme (Nor Reason) Day

    Lazy Mom’s Day – First Friday in September

    Food Bank Day– First Friday in September

    College Colors Day – Friday before Labor Day

    September 2

    National Tailgating Day

    Tailgating Day – First Saturday in September

    World Beard Day – First Saturday in September

    September 3

    Skyscraper Day

    National Housekeeper’s Week

    September 4

    Labor Day – First Monday in September

    September 5

    Cheese Pizza Day

    Be Late For Something Day

    September 6

    Read A Book Day

    September 7

    Beer Lover’s Day

    Grateful Patient Day

    September 8

    Pediatric Hematology/Oncology Nurses Day

    Ampersand Day

    September 9

    Teddy Bear Day

    September 10

    Swap Ideas Day

    Pet Memorial Day – Second Sunday in September

    Hug Your Hound Day – Second Sunday in September

    Grandparent’s Day – Sunday after Labor Day

    September 11

    Patriot Day and Day of Service and Remembrance

    Boss/Employee Exchange Day – Monday after Labor Day

    September 12

    Just One Human Family Day*

    Hug and High 5 Day *

    Day of Encouragement

    September 13

    Kids Take Over The Kitchen Day

    Celiac Disease Awareness Day

    Bald is Beautiful Day

    Day of the Programmer – 256th Day of the Year

    Hug Your Boss Day – Changes Annually

    September 14

    Parents Day Off

    Live Creative Day

    Sober Day

    September 15

    Tackle Kids Cancer Day

    Online Learning Day

    September 16

    Working Parents Day

    Mayflower Day

    September 17

    Professional House Cleaners Day

    Constitution Day and Citizenship Day

    Dance Day – Third Saturday in September

    Gymnastics Day – Third Saturday in September

    Boys’ and Girls’ Club Day for Kids – Third Saturday in September

    Puppy Mill Awareness Day – Third Saturday in September

    Responsible Dog Ownership Day – Third Saturday in September

    CleanUp Day – Third Saturday In September

    September 18

    Air Force Birthday

    HIV/AIDS and Aging Awareness Day

    Wife Appreciation Day – Third Sunday in September

    September 19

    Talk Like A Pirate Day

    National Voter Registration Day

    September 20

    Care for Kids Day

    September 21

    Miniature Golf Day

    International Day of Peace

    IT Professionals Day – Third Tuesday in September

    World Gratitude Day

    September 22

    American Business Women’s Day

    Car Free Day

    September 23

    Celebrate Bisexuality Day

    Autumnal Equinox – Changes Annually

    September 24

    Punctuation Day

    September 25

    Tune-Up Day

    Research Administrator Day

    September 26

    Compliance Officer Day

    Situational Awareness Day

    September 27

    Day of Forgiveness

    Women’s Health & Fitness Day – Last Wednesday in September

    Gay Men’s HIV/AIDS Awareness Day

    September 28

    Drink Beer Day

    September 29

    Coffee Day

    VFW Day

    Brave Day – Fourth Friday in September

    September 30

    Love People Day

    Family Health and Fitness Day USA – Last Saturday in September

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    Meet The Author

    Kristen McCormick

    Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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