There are many awareness causes that you can use for March blogging, promotions, and social media marketing. You can post on or write about these topics throughout the month of March so you’re not tied to a specific date. March is:
Okay, now let’s dive into some more specific ideas for the events and causes listed above.
Women’s History Month
Take some time in March to honor the women in your business or industry who have made an impact. For example:
Run an Instagram or Facebook giveaway where entrants share women of history and one line to describe their impact.
Feature famous females in your geographic and industrial niche.
Host a webinar or event run by women only or for women only, or both!
International Women’s Day
International Women’s Day exists to celebrate women’s achievements, raise awareness against bias, and take action for equality. Each year has a different theme, which you can learn about at internationalwomensday.com.
Share a brief history lesson on a female or group of women in your field or niche.
Ask your followers to share stories of influential women in their lives.
Use the year’s designated hashtag in your posts,
Introduce your customers to the women behind the scenes at your business.
Equal Pay Day was launched on the 50th anniversary of the equal Pay Act and typically occurs the second Tuesday in March. It was created to address the gender wage gap, but in recent years has expanded to also include women of color, LGBTQIA workers, moms, part-time workers, seasonal workers, and more. You could:
Whether your business is directly related to any of the themes of March doesn’t matter. With a little creativity, you can come up with a relevant and appealing post, campaign, or event for any audience. Let’s take a look at some ideas.
National Reading Month
If content is king (or queen), then reading is the key to the kingdom. You can:
Share your favorite books and ask your followers to share theirs.
Ask for book recommendations.
Post a quote about reading or from your favorite book.
A little recognition can go a long way in maintaining your employees’ morale and productivity. Plus, high-spirited and engaged employees make for happier customers. Here are some ways to celebrate:
Introduce your team members in an Instagram Story or carousel post, with a little something about what each one brings to the table.
Ask your employees some fun questions and put a write-up of their answers into a blog post.
For B2B marketing, remind your customers to express their appreciation for their employees.
Keep in mind also that these types of gestures make your business more appealing to potential customers because they humanize your brand.
National Day of Unplugging (March 4)
The first Friday of March is National Day of Unplugging and the perfect day for marketing your spa, yoga studio, or fitness center. Encourage people to visit your facility—offer a special deal for that day—and give people a chance to disconnect from the busy world of the internet and smartphones.
Pi Day (March 14)
Pi Day is March 14 (3.14), not to be confused with actual Pie Day on December first of every year. Ideas for this mathematically magnificent day:
Schools, daycares, and after school programs can teach children about math and host fun Pi Day events.
Bakeries and restaurants, why not add an “e” onto the end anyway and run specials on pies or pie baking classes.
Pi is used for measuring circles. Artists and designers can promote circular or geometric art.
Find different ways to use the numbers in pi. For example, run a sale of three days, 14 products, 15% off.
St. Patrick’s Day (March 17)
The luck of the Irish is here on March 17 for St. Patrick’s Day.
Marketing isn’t one-size-fits-all, except when it comes to puppies. Everyone.loves.puppies.
If you’ve got a dog-friendly business, snap photos of patrons and their pups and post them to Instagram, tagging your customers to cultivate those relationships.
Offer a one-day sale to new customers and show off the pups you currently walk or pet sit on social media. Make sure to hashtag your location to get your posts discovered by nearby potential customers.
You don’t have to necessarily be a dog walker, groomer, daycare, or sitter. Show off your employees’ pups or, take photos of your own and share with your followers and give people a more personal view of your life.
Earth Hour (March 26)
Participate in the movement to have an electricity-free hour this day. From 8:30-9:30pm, countries around the world will be lighting candles and going dark on electricity. Get your business involved in your local Earth Hour event in your city, or, if there isn’t one, start it! Participating in community activities is a great marketing strategy and a good way to get your business name out there (creative business name ideas here!).
Mom & Pop Business Day (March 29)
How could we miss this one? Here are some ideas:
Remind your followers to shop local on this small business-friendly holiday.
Toot your own horn (ideally in conjunction with the above strategies).
Promote your favorite local partners or even just neighboring small businesses.
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.