HomeBlog50+ Free & Creative April Marketing Ideas to Freshen Up Your Content Calendar

50+ Free & Creative April Marketing Ideas to Freshen Up Your Content Calendar

Author: Kristen McCormick
Last Updated: May 15, 2023 | Marketing Ideas

It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month.  There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers, express your voice and values, and creatively engage your audience—especially on social media.

April marketing ideas April promo

Read on to learn all April themes, holidays, and awareness causes you can leverage for promoting your business and see well as real examples from businesses across various industries to give you some creative inspiration.

And for ideas for the whole year, check out this awesome marketing calendar by our friends at LOCALiQ.

Table of contents

April national month awareness

April presents us with plenty of options for socially aware marketing. Here are some of the many themes and causes recognized in April:

april marketing ideas - diversity month

Image source

April diversity, equity, and inclusion

We like to highlight the diversity, equity, and inclusion-friendly observances for each month anyway, but it’s especially important during Diversity Month! Here are the holidays that can help you celebrate diversity:

  • World Autism Awareness Day (April 2)
  • Palm Sunday (Christian) (varies)
  • Passover/Pesach (varies)
  • Maundy/Holy Thursday (Christian) (varies)
  • Theravada New Year (Buddhist) (varies)
  • Good Friday (Christian) (varies)
  • Day to Remember Rwanda Genocide Victims (April 7)
  • Easter Sunday (Christian) (varies)
  • Day of Silence (Students take a day-long vow of silence to protest the actual silencing of lesbian, gay, bisexual and transgender (LGBT) students and their straight allies due to bias and harassment) (April 14)
  • Orthodox Good Friday (April 14)
  • Vaisakhi (Sikh) (April 13 or 14)
  • Yom Hashoah (Jewish) (Sunset April 17 to Sunset April 18)
  • Laila Al-Qadr (Islamic) (Sunset April 17)
  • Eid Al-Fitr (Islamic) (Sundown April 21 to Sundown April 22)
  • Festival of Ridvan (Baha’i) (April 21 to May 2)
  • Armenian Martyrs’ Day
  • Yom HaAtzmaut (Jewish) (Sundown April 25 to Nightfall April 26)

We have lots of DEI resources here to help you out!

april marketing ideas- day of silence

Image source

April holidays

Here is a list of the many holidays and national days celebrated in April that can make for creative marketing for your local business:

  • April Fool’s Day
  • Easter Sunday
  • World Party Day
  • Walk to Work Day
  • World Health Day
  • Siblings Day
  • National Grilled Cheese Day
  • Tax Day
  • High Five Day
  • Get to Know Your Customers Day
  • Earth Day
  • Picnic Day
  • Denim Day
  • Administrative Professionals’ Day
  • Take Your Child to Work Day
  • Arbor Day
  • Email Debt Forgiveness Day

Creative April marketing ideas and examples

Between your website, blog, social media accounts, and Google Business Profile, there are plenty of channels by which you can share your April content and promotions. Below you’ll find a plethora of creative April-themed ideas from real businesses just like yours.

Autism Awareness Month

Autism affects one in 59 children in the United States. If you or someone you love is affected by autism, this is a great opportunity to raise awareness by getting involved in activities to give back to the community or raising money to donate to an organization dedicated to autism. Here’s a link to get involved in an event near you. Or you can show your support with applicable products, as with the example below:

april marketing ideas autism awareness

National Child Abuse Prevention Month

Show your support for National Child Abuse Prevention Month with a blue pinwheel, which is the national symbol for the cause.

april marketing ideas pinwheels

Or plant a pinwheel garden at your place of business and share it with your followers in hopes of raising awareness.

April marketing ideas pinwheel garden

Financial Literacy Month

In honor of Financial Literacy Month, publish a blog post on a finance-related topic. Or, encourage followers to start a conversation about how they’d choose to spend extra cash if it fell into their laps. These comments could get pretty creative! This is a great way to increase Instagram engagement and spark a conversation.

April marketing ideas financial literacy month

Prom season

Many types of businesses can figure out a post to tap into the prom season frenzy. This restaurant is cashing in on the popularity of “promposals.”

April marketing ideas promposal

Think about posting something useful for parents who may be concerned about the goings-on of prom night…providing helpful information is appreciated by your followers – no one wants to be sold to 24/7.

April marketing ideas prom education

If you happen to have an offering that is right in line with prom season, don’t be shy about promoting yourself either.

April marketing ideas prom special

April Fool’s Day

Have some fun with your marketing on April 1. April Fools Day is the perfect excuse to play a practical joke on your customers—just be sure to keep things light and fun. Fitness centers can offer calorie-free cheeseburgers, preschools can offer a class for teaching ABCs to dogs, and massage studios can offer touch-free massages. These are all obvious jokes related to your business. Another way to market your business for April Fools Day is to run a competition for the best prank, or to share photos of your employees partaking in the fun.

National Siblings Day

If you run a family business don’t forget about National Sibling Day. Celebrate your togetherness while promoting your business. Or simply provide ideas on ways to honor the day.

April marketing ideas siblings day

If applicable, run promotions specific to siblings with two-for-one deals. Or you can celebrate by simply snapping pics of all the siblings that come to your location and posting to social media.

The Boston Marathon

WordStream is based in Boston so we’re huge supporters of the marathon, but you don’t have to be local to support it. Show your support for local athletes who are running or traveling with family members running in the marathon. Fitness centers should show their support across the country for the marathoners. Local restaurants can offer “carb loading” pre-marathon meals and massage studios can offer discounts to runners.

Administrative Professionals Day

Make sure to thank your support staff on Administrative Professionals Day. This is a good way to make your business and brand personal on social media and on your blog. Highlight what your support staff does for your business and interview them on your blog or on a video. Customers who interact with support staff will love seeing them in the spotlight!

april marketing ideas administrative professionals day

Get more April social media holidays and ideas to fill your calendar here!

National Grilled Cheese Day

Everyone loves grilled cheese sandwiches so you should absolutely find a way to incorporate a National Grilled Cheese Day post into your feed—whether you own a restaurant or not! See how these non-food related businesses made it work:

April marketing ideas national grilled cheese day 1

 

April marketing ideas national grilled cheese day 2

National High Five Day

On National High Five Day, drum up some customer engagement and ask them to pose for a #highfive and tag them. They’ll likely repost on their own feeds and get you some more visibility.

April marketing ideas high five day

You could also publish an engaging Facebook post inviting customers to tag people they’d like to give a virtual high five.

April marketing ideas virtual high five

Or give your own virtual high five as a thank you or special shout out to customers, vendors, or even a cause you support.

April marketing ideas high five AHA

If you’re up for it, think about running a promo that coincides with the number five…it doesn’t all have to be about a literal high five!

april marketing ideas high five day pizza

Take Your Child to Work Day

If you have kids, bring them to work on this day and tell your customers about it. This is a great way to teach your child about starting and running a business and inspire them to follow their dreams.

Take their picture and post it on social media, encouraging customers to come in and say hello. Make your child the “boss” of the day. Posting pictures or stories on social media is a great way to engage customers and to personalize your brand. Plus, you can show off your adorable children!

April marketing ideas take your child to work day 1
April marketing ideas take your child to work day 2

Earth Day

Earth Day and Arbor Day are all about nature and trees. Use these holidays as a marketing opportunity for some green marketing. Flower shops can host a class or write a blog about reusing dried flowers for decor, interior designers can provide tips about decorating with nature, and fitness centers can take classes outside for a hike or workout that appreciates nature.

Easter & Passover

Restaurants, of course, can host Easter brunch or advertise their Kosher for Passover menu items. Photographers can run Easter picture specials. Daycares can make a special day for children to take pictures with the Easter bunny. Fitness centers can have a family fun day with an Easter egg hunt. Bakeries can post their themed baked goods to increase their orders. Or, run a “peeps” special like this business did:

april marketing ideas peeps

Our friends at LOCALiQ have plenty more Easter marketing ideas for you to check out.

Tax Day

Tax Day is a day that people either love (because they’re getting a refund) or hate (because they owe money). This is prime time for accountants to market their business—if they haven’t already. But other types of businesses can benefit from Tax Day as well.

Restaurants and bars can host post Tax Day parties. Retail stores can have after-Tax Day promotions to help people looking to spend their refund. Filing taxes is stressful, so fitness centers or yoga studios can use this as an opportunity to have a boot camp class or a special yoga class. For a little extra fun, incorporate a playlist of money songs.

Or you can do something fun with numbers, like this restaurant did:

April marketing ideas tax day special

Spring cleaning

Spring cleaning is high time for cleaning services, organizers, and interior designers. Use this as an opportunity to give your customers and potential customers tips on how they can spruce up their house for the new season.

Cleaning Services should offer promotions or referrals for new or current customers to jump-start business for the warmer weather. Contractors or construction services should blog or post videos about common issues that arise in the spring. If you’re getting started on a blog, spring cleaning is a great topic for writing your first blog post.

Get to Know Your Customers Day

Get to Know Your Customer Day occurs on the third Thursday of the first month of each quarter, so January, April, July, and October—and is, of course, a great opportunity for interacting with your customers. Post questions on Facebook that engage them in a conversation. Ask for their opinions to help improve your services, what they like about your business, etc.

 

April marketing ideas get to know your customers 2

Denim Day

Denim Day is associated with Sexual Assault Awareness. Take a break from self-promotion and educate your followers on the history of the holiday.

April marketing ideas denim day

Or show your support for victims of sexual assault by asking employees to wear denim to work on this day.

Creatively market your business this April

From spring cleaning and mother Earth to grilled cheese sandwiches and high fives, there are plenty of opportunities to market your business this April. And if you’re looking for more monthly marketing ideas, we’ve got plenty of ’em:

And here’s our full series of monthly marketing ideas

And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

Full list of April national days and holidays

As promised, here are all the observances and holidays celebrated in April, courtesy of HolidayInsights:

April 1

April Fool’s Day

Atheist Day

International Fun at Work Day

International Tatting Day

April 2

Children’s Book Day

National Peanut Butter and Jelly Day

Palm Sunday (date varies)

Reconciliation Day

April 3

Don’t Go to Work Unless it’s Fun Day

Find a Rainbow Day

Tweed Day

World Party Day

April 4

Hug a Newsman Day

Walk Around Things Day

School Librarian Day

Tell a Lie Day

World Rat Day

April 5

Deep Dish Pizza Day

Go for Broke Day

National Dandelion Day

National Walking Day (first Wednesday)

Passover begins at sundown (date varies)

Read a Road Map Day

April 6

California Poppy Day

National Tartan Day

New Beer’s Eve

Plan Your Epitaph Day

Sorry Charlie Day

Teflon Day

April 7

Caramel Popcorn Day

Good Friday (date varies)

International Beaver Day

National Beer Day

National Walk to Work Day (first Friday)

No Housework Day

World Health Day

April 8

All is Ours Day

Draw a Picture of a Bird Day

Zoo Lover’s Day

April 9

Easter Sunday (date varies)

Name Yourself Day

Winston Churchill Day

April 10

Dyngus Day (Monday after Easter)

Golfer’s Day

National Farm Animals Day

National Siblings Day

Safety Pin Day

April 11

Barbershop Quartet Day

International Be Kind to Lawyers Day (second Tuesday)

Eight Track Tape Day

National Library Workers Day – Tuesday of Library week in April

National Pet Day

National Submarine Day

April 12

Big Wind Day

Grilled Cheese Sandwich Day

International Day of Human Space Flight / Russian Cosmonaut Day

National Bookmobile Day (second Wednesday)

National Licorice Day

National Teach Children to Save Day (date varies)

Walk on Your Wild Side Day

April 13

International Plant Appreciation Day

National Peach Cobbler Day

Scrabble Day

April 14

Ex Spouse Day

International Moment of Laughter Day

Look up at the Sky Day

National Dolphin Day

National Pecan Day

Reach as High as You Can Day

April 15

Income Taxes Due (most years, it’s on the 15th)

Husband Appreciation Day (third Saturday)

Record Store Day (third Saturday)

Rubber Eraser Day

Take a Wild Guess Day

That Sucks Day

Titanic Remembrance Day

World Art Day

World Circus Day (third Saturday)

April 16

Mushroom Day

National Bean Counter Day

National Eggs Benedict Day

National Librarian Day

Save the Elephant Day

April 17

Bat Appreciation Day

Blah, Blah, Blah Day

Herbalist Day

International Haiku Poetry Day

National Cheeseball Day

National Stress Awareness Day (first workday after U.S. taxes are due)

Patriot’s Day (third Monday)

April 18

International Juggler’s Day

Newspaper Columnists Day

Pet Owners’ Independence Day

April 19

National Garlic Day

National Hanging Out Day

April 20

Chinese Language Day

Look Alike Day

National High Five Day (third Thursday)

Volunteer Recognition Day

April 21

Kindergarten Day

April 22

Earth Day (U.S.)

Girl Scout Leader Day

National Jelly Bean Day

April 23

Lover’s Day

National English Muffin Day

National Zucchini Bread Day

Take a Chance Day

World Laboratory Day

April 24

Pig in a Blanket Day

April 25

East Meets West Day

National DNA Day

World Penguin Day

April 26

Administrative Professionals Day (Executive Admin’s Day, Secretary’s Day)(date varies)

Hug an Australian Day

National Pretzel Day

Richter Scale Day

April 27

Babe Ruth Day

Morse Code Day

National Prime Rib Day

Take Your Daughter to Work 4th Thursday

Tell a Story Day

April 28

Arbor Day (last Friday)

International Astronomy Day

Great Poetry Reading Day

Kiss Your Mate Day

April 29

Greenery Day

International Dance Day

National Shrimp Scampi Day

National Zipper Day

April 30

Hairstyle Appreciation Day

International Jazz Day

National Honesty Day

National Raisin Day

National Mahjong Day

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Meet The Author

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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