Allen Finn
Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
Breaking: Major Changes to How Google Spends Your Budget
Google has announced a major change to the way daily budgets work and can now spend TWICE your daily budget on any given day. Learn more about how your ad spend will be impacted.
How to Identify Your Most Valuable Keywords (& Find More)
When it comes to immediate optimization you’re caught between a rock and a hard place… Unless you shift your focus to Click-Through Rate. Learn how to identify high-value, high-CTR keywords in your AdWords account and beyond.
The Beginner’s Guide to B2B Facebook Advertising
B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.
5 Can’t-Miss Sessions at #INBOUND17
Attending Inbound 2017 in Boston from September 25 through 28? Don't forget to visit WordStream at booth S22, and check out these 5 can't miss PPC-focused breakout sessions!
What’s a Good Quality Score for Each Type of Keyword?
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.
Facebook Relevance Score: 4 Key Facts to Know
Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.
Grade & Get Paid: Enter to Win $25K in Free AdWords Budget
Enter WordStream's Grade and Get Paid contest for your chance to win $25,000 in AdWords budget and a free year-long subscription to WordStream Advisor. Improving your AdWords account has never been so easy.
How to Compete with Big Spenders in Google Ads (Without Spending More $)
According to our data, businesses with big AdWords budgets are doing better by almost every PPC metric - ouch! But even on a smaller budget, you can win just by copying what big spenders do. Here's how.
Facebook Ads Manager vs Power Editor: Which Is Better?
Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.