Allen Finn

Allen Finn

Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.

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Positive vs. Negative Ads: Which Works Better?

Sentiment, whether positive, negative, or neutral, can have a major impact on the performance of your AdWords campaigns. Check out these tips and examples to help you test emotion in your text and display ads.

5 Ways to Use Facebook Ads to Take Down Your Competitors

At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.

The Feed Is Coming. Here’s How Google Could Monetize It

The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.

Best New Online Advertising Features of 2017 (So Far)

Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!

The 25 Most Expensive Keywords in Australia

What are the most expensive keywords in Australia? These 25 keywords will cost you more Australian dollars per click than any other keywords in AdWords advertising...

35 Face-Melting Email Marketing Stats

Does email marketing still work? You bet it does, and we've got the stats to prove it! To help guide your email strategy, we’ve compiled a comprehensive list of 35 useful email marketing statistics. Keep these stats in mind when planning your next email marketing campaign.

5 Insurance Marketing Tactics that Drive Quality Leads

Insurance marketing isn't easy. Bring your sky-high CPCs back down to earth with these five easy-to-implement AdWords tactics that will work in your own or your client's account.

The 10 Most Popular Words in Google Ads (+8 Other Findings)

What makes great Google ad copy? We analyzed 512 of the best Google Ads to find out.

How to Advertise on Facebook in 10 Steps

Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.