Allen Finn

Allen Finn

Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.

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11 Changes & New Features Coming to AdWords: What You Need to Know

Google just announced tons of new features and capabilities coming to AdWords. Learn everything you need to know about the 11 biggest and most exciting announcements from Google Marketing Next, including hot new AdWords features and the new UI.

Google Releases New & Improved Quality Score Reporting

Google announced some changes to AdWords' Quality Score reporting that will afford you more understanding of the elusive metric and allow you to act on historical insights with ease. Learn more!

4 Free Resources to Inspire Better Ad Creative

Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.

9 Ways Facebook Creative Hub Will Energize Your Social Ads

By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!

The 10 Best Facebook Advertising Features Right Now

Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.

The Impact of Google’s New Exact-Enough Match Keywords [Data]

Google AdWords Exact Match keywords have changed; how will the change impact your account performance? We sourced data from 100 active accounts to get an idea of the impact.

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.

11 Ways to Turn Prospects into Customers

Nurture marketing is a necessary part of any digital advertising strategy. Here are 11 smart ways you can use AdWords and Facebook to turn prospects into paying customers.

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.