Allen Finn

Allen Finn

Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.

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11 Ways to Turn Prospects into Customers

Nurture marketing is a necessary part of any digital advertising strategy. Here are 11 smart ways you can use AdWords and Facebook to turn prospects into paying customers.

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.

ETA (and More) Coming to Dynamic Search Ads

Google just announced three new improvements to AdWords Dynamic Search Ads, including the ability to use Expanded Text Ads with DSA. Learn more in this article.

How to Use Google AdWords [Infographic]

Want to know exactly how to use Google AdWords to advertise your business? Follow this proven, 10-step formula for AdWords success! Using AdWords isn’t easy, but this guide will make running your first AdWords campaign as easy (and effective) as possible.

GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them

Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.

5 Luxury Marketing Strategies that Drive High-End Sales

When you're selling high-end, luxury products or services, your marketing and advertising strategies need to change to appeal to more affluent customers. Here's how you can reach the right clientele.

NEW: Tailor Ads by Device or Audience with Google Ads IF Functions

The new AdWords IF functions are like ad customizers on steroids. They let you tailor your ad copy based on either device or audience, ensuring a hyper-relevant message is served to your prospects. Learn how to use IF functions today!

The Secrets of Google Ads CTR in 5 Charts

Click-through rate (CTR) matters. It’s a key component in determining Quality Score and indicative of copy that entices prospects to visit your landing pages. Learn more about CTR and how it's impacted by Expanded Text Ads!

Why You NEED to Switch to Expanded Text Ads In 5 Graphs

If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop and look at the data! I’ll prove how important it is for you to adopt ETA’s ASAP in five persuasive graphs.