Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
When you write Expanded Text Ads, recycling old ad copy seems like a logical place to start. Unfortunately, it simply doesn't work. Learn how to avoid mistakes and write Expanded Text Ads that convert instead!
Continuity between ads and landing pages starts with account structure. Learn the 5 simple ways you can ensure alignment between the stages of your sales funnel and the structure of your AdWords account.
Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!