Allen Finn

Allen Finn

Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.

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The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)

When you write Expanded Text Ads, recycling old ad copy seems like a logical place to start. Unfortunately, it simply doesn't work. Learn how to avoid mistakes and write Expanded Text Ads that convert instead!

5 Tips to Align Your Google Ads Account with Your Sales Funnel Stages

Continuity between ads and landing pages starts with account structure. Learn the 5 simple ways you can ensure alignment between the stages of your sales funnel and the structure of your AdWords account.

5 Data-Driven Lawyer Marketing Strategies

Lawyer marketing is incredibly expensive: especially on AdWords. These data-supported strategies are proven to increase leads and lower CPA. And anyone can do them!

5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.

3 Local Marketing Tips to Lock Up the Local SERP

Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.

The Easy Guide to Maximizing Your Google Ads ROI

ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.

4 International PPC Tips for Non-US English-Speaking Countries

PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.

The Complete, Digestible Guide to Google Ads Budgets

Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!

6 Perfect Playlists For PPC Account Management

FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.