Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
How to Ask for a Raise (& Actually Get It!)
Wondering how to ask for a raise? These expert tips (+email templates!) from a recruiter will guide the way.
The 7 Best Ecommerce Marketing Strategies for New Store Owners
Generate traffic, sales, and repeat customers to your online store!
How to Use HARO for Backlinks & PR (with a Free Pitch Template)
Use these tools, templates, and tips to connect with journalists, get backlinks, and land some media coverage!
21 Copywriting Mistakes to Avoid for Better Marketing Results
Too many adjectives? Not enough benefits? Keep your copy in check!
What Is an SSL Certificate? (& Why Your Website Needs One)
SSL simplified! For SEO, cyber security, and satisfied customers.
Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns.
How to Create an Editorial Calendar (Tips, Tools, & Free Template!)
Hit your content marketing goals with these pro tips, free tools, and a Trello template!
10 Ways to Optimize Your Performance Max Campaigns for Real Results
From campaign exclusions and asset groups to audience signals and more!
How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies
Learn how to leverage consumer psychology (while staying tasteful and honest!)