Joe Martinez
Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora, and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX, HeroConf, Inbound, Pubcon, SMXL, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.
3 Tricks to Create Video Ad Content on a Budget
Easy and affordable ways to create demo-style, commercial-style, and social media-friendly videos.
4 Fine-Print Settings to Beware of in Google Ads Video Campaigns
These little nuances can lead to lots of wasted spend, but we've got you covered.
3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting
Aggressive with your competitors, light on your wallet, just right on your goals.
Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives
Targeting competitor names with Google Ads can get expensive. These three tricks are totally worth the test.
4 Easy Lead Qualification Strategies for Better Clicks & Conversions
What is lead qualification and why is it important? Get these answers and learn four lead qualification strategies to get clicks that will convert into customers, and customers that will stick with you longer.
3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
Targeting competitor keywords on the Search network is effective but can get expensive. Learn three cost-effective ways to target your competitors' audiences using custom audiences and YouTube placement targeting.
Why and How to Import Cost Data to Google Analytics (+Template)
Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.
3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads
There are tons of YouTube Studio reports that provide more information than your Google Ads dashboard. We're sharing how to use four of them to find optimization opportunities you didn't know existed!