Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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37 Free & Creative July Marketing Ideas (With Examples!)

July is home to much more than Independence Day! Learn 37 free, fun, and fruitful July marketing ideas (with real examples!) based on the many awareness causes, holidays, and observances of the month.

39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

10 Diversity, Equity & Inclusion Resources for Small Businesses

Incorporate true DEI into your marketing with these free tips, templates, and tools.

32 Free & Easy Instagram Story Templates for Businesses

Idea-inspiring, brand-building, follower-fetching templates designed to save you time.

7 Marketing Psychology Tactics to Influence Your Customers (With Examples)

With 26 easy tactics to use in your ads, landing pages, emails, and more!

Google Marketing Live 2022: The Top 10 Updates You Need to Know

The no-nonsense recap to help you parse out what really matters.

42 Memorial Day Instagram Captions (+7 Ready Made Images)

Pay your respects with these ready made captions and posts, plus a word brainstorm list.

2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)

Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!

50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns

Kick off the summer with these creative and inclusive ideas for social, email, blog, promos, events, and more!