Larry Kim

Larry Kim

Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.

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Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

Just like its AdWords counterpart, Twitter quality score is nuanced and can be difficult to understand. Let Larry set you straight on what goes into this mysterious formula.

Happy Birthday AdWords! Celebrating 15 Years of PPC Success with Google

Today, Google AdWords turns 15 years old! In honor of this amazing birthday, here's a look back at some of the major milestones Google's PPC platform has accomplished over the years.

10 Things You Need to Know About the New Facebook Search

Larry Kim reveals the 10 things advertisers must know about interworkings of the new Facebook search system.

Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know

Some of Facebook's most powerful features are easily overlooked. Check out the five hidden Facebook features, including invite email contacts, that you need to know!

New AdWords Customer Match Beats Out Facebook Custom Audience Match Rate

AdWords Customer Match is THE most important feature to be added to AdWords since it was launched. Here's why this new feature is so exciting...

10 Remarketing Facts that Will Make You Rethink PPC

Think retargeting is creepy or doesn't work? Think again! We have REAL data that proves remarketing ads work way better than you believe. Check out these 10 mind-blowing facts that will change the way you think about remarketing campaigns.

LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)

It was with great interest that I took LinkedIn’s new ads campaign management tool for a test drive this summer. After all, I was pretty critical of their ad platform last spring.

WordStream #Humblebrags: How You’ve Helped WordStream Grow

You know when actors and actresses go up on stage at the Oscars and the first thing they do is “thank the Academy”? Most people roll their eyes at this obvious pandering, but there’s a lot to be said for recognizing the help it takes to achieve greatness.

The 8 Coolest Ad Targeting Features in Marketing Right Now

The ad targeting options available to marketers these days are staggeringly powerful. Here are Larry Kim's eight favorite targeting features in PPC and social media marketing.