Lisa Smith
Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.
The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect
There's a lot of buzz around ChatGPT right now. Here, 20-plus experts tell us how the AI-powered juggernaut will change marketing.
These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023
Your most pressing questions about consumers and brands in 2023, with expert input!
8 Ways to Master Green Marketing (+5 Eco-Friendly Brands to Follow)
Save the planet and attract customers with these tips and examples from truly green brands.
13 Customer Retention Strategies to Earn Loyalty (& Save Money)
We interviewed over 20 businesses to learn what works for them. Here's what they said!
10 Digital Marketing Trends for 2022, According to Experts
From cryptocurrency to core values, there's something in here for everyone.
The 20 Best & Worst Marketing Campaigns of the Year (The Small Business Version!)
Your practical, small business-friendly round-up filled with ideas to try and mistakes to avoid.
7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)
The world is starting to come alive, and your business should be too! We've gathered new data and wise input from marketing experts across industries to provide seven inspiring post-COVID marketing ideas that you can implement now.
The 18 Best Marketing Strategies for 2021 (From the Experts)
The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.
10 Examples of Interactive Content Marketing Done Right
Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information.