Mark Irvine

Mark Irvine

Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.

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Google Discovery Ads Now Available to All Advertisers

Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!

Newly Updated PPC Benchmarks for 21 Industries [June 2020]

In April, we updated our Google benchmarks to provide a better picture of online advertising during COVID-19. Now, we've ran the data again, and we're releasing updated benchmarks for 21 industries, including travel, hobbies, and so much more.

Google Extends Customer Match to the Display Network

Google announced that advertisers can now use Customer Match retargeting lists on the Google Display Network. Here, we're going over what that means for your account, plus how to get started!

Google Announces Curbside Pickup Promotion Options & Free Support for Small Businesses

Google recently announced curbside pickup promotion options for local inventory ads and Google My Business pages, as well as a ton of free resources available for SMBs operating online. Here's everything you need to know about the announcement, plus how to get started promoting your local pickup options!

New Data Reveals PPC Ad Campaigns Are Rebounding

We ran the data for PPC campaigns in April, and the results look promising: PPC campaigns appear to be recovering from the shock of COVID-19. Here's what we've found.

How to Use Google’s Free Shopping Listings

Google has announced that free Google Shopping listings in response to the COVID-19 pandemic. Here, we're sharing what you need to know to take advantage of this offer, how it could impact your Google Shopping ads, and how to optimize for the best possible results.

Updated Google Ads Benchmarks for Your Industry During COVID-19

We release PPC benchmarks to account for new changes in online The COVID-19 outbreak has affected online advertising across platforms, so we're dug into the data to provide PPC benchmarks during COVID-19, including average CPS, CPAs, and more.

How COVID-19 Is Shaping Google Search Trends & Patterns [Data]

Advertisers know all too well that COVID-19 has impacted many industries PPC campaigns, and in this article, we're sharing how Google search habits are changing during the pandemic and what you can do to protect your account.

4 Major Trends Caused by COVID-19 and How to Respond [Data]

In this article, we examine several digital marketing trends that have emerged over recent days and weeks as COVID-19 has spread, and we offer some strategies for advertisers to adjust their campaigns and mitigate the negative impact of the crisis.