Mark Irvine

Mark Irvine

Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.

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Google Responsive Search Ads 101: Best Practices You Need to Know

Google's Responsive Search Ads allow you to create thousands of combinations of headlines and descriptions for each ad. Here's what you need to know about this exciting ad format.

The Ultimate Guide to Google’s Local Service Ads

Learn how Google's newest search offering, Local Service Ads, caters to specific industries and shows potential customers trusted professionals in their area, appearing above traditional paid search ads.

NEW! In-Market Audiences Debut in Search Campaigns

Long gone is the world of managing search campaigns with keywords alone! In fact, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Today, advertisers have a new tool to reach their audiences on the SERP – In-Market Audiences! WordStream Senior Data Scientist Mark Irvine dives into this new features, outlining what it is and how you should use it to target more qualified prospects on the SERP!

Google Ads Attribution Models: How to Choose, Use, & Improve Them

If you're only measuring direct conversions or attributing everything to the last click, you're missing out on a lot of the value inherent in your online advertising campaigns. Learn how more sophisticated attribution models can show you the bigger picture and help you measure your true success.

Google Locks up Bail Bonds Ads

Yesterday, Google announced that it will soon ban all bail bond ads from its platforms due to the fact ads in this space tend to prey on people of color. Google's newest ad policy will not impact advertising for legal services, including criminal defense, but it will cost the search titan significant revenue: after all, bail bonds keywords are some of the most expensive in AdWords!

Google Resumes Ads for Certified Drug & Alcohol Rehab Facilities

In September of 2017, Google restricted search ads for rehab facilities in order to crack down on exploitation. Recently, they’ve announced a new path for qualified advertisers. Learn what you need to do to get your account back up and running again!

A Look Inside Google Ads’ New Ad Suggestions Feature

Ad Suggestions are designed to help busy advertisers who aren't diligently split testing their ad copy do just that. Learn what ad suggestions are, how they work, and how they can positively impact your Google Ads account.

What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]

Google has started restricting ads that come up when someone searches for addiction treatment on its site. Here's what you need to know about these sudden Google ad policy changes and how they'll affect you.

8 Real, Data-Backed Predictions for PPC in 2018

Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!