Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
Google Releases Life Events Targeting to Everyone!
Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.
Google Customer Match Expands to Include Targeting by Phone Number & Address
As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.
Learn AdWords in Under an Hour with WordStream & Skillshare
Need to learn AdWords, fast? Good news: We partnered with Skillshare to create a one-hour class to teach you the essentials of Google AdWords. Learn how to create your first paid search campaign with us!
Bing Ads Benchmarks for YOUR Industry
Curious how you're doing in Bing Ads? Find average click through rate (CTR), conversion rate, cost per click, and cost per action in Bing Ads campaigns across 18 popular industries.
Google Announces Major Changes to Ad Rotation Settings
Ad testing is important, and Google is simplifying the options you have when testing multiple ads within an ad group. Here's what you need to know about optimizing your AdWords settings moving forward.
These 4 Forgotten Google Ads Best Practices Still Matter – Here’s Proof
In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!
How to Use Google’s New Showcase Shopping Ads (First Click Free!)
Google just quietly released a new ad format for e-commerce businesses, Showcase Shopping Ads. Learn when and why to use this new ad format and how to optimize showcase shopping ads for success.
7 Data-Backed Tips for AdWords Ads that Work Right Now
The way people search has evolved, so your ads need to evolve too! Here are seven tips, backed by data, to help you write super-effective ads that resonate with your audience now.
4 Useful Features Hidden in the New Google Ads Interface
The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.