Mark Irvine

Mark Irvine

Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.

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4 Useful Features Hidden in the New Google Ads Interface

The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.

Promotion Extension in Google Ads Drives Super-High CTR

The new AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website, allowing you to save valuable characters in your text ads and raise CTR. Learn more!

Google Announces Major Changes to Enhanced CPC Bidding

Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.

Introducing New Smart Display Campaigns in Google Ads

Take a look at Google's new Smart Display Campaign type in AdWords, an easy way to get started with and scale your Display campaigns.

Available NOW: Similar Audiences for Search Campaigns [Data]

Learn everything you need to know about Similar Audiences for Search Campaigns, Google's newest targeting option, in this must-read post.

Breaking: Exact Match Keywords No Longer Exact Match

Google just announced big changes to how they define the exact match keyword type, which is no longer quite as exact as it used to be. Learn more about how the new changes to exact match will impact your AdWords account and your AdWords ads.

NEW Display Location Extensions & Ads: Drive More Local Business

Google just released new Display Location Extensions that allow advertisers to drive more local business by targeting mobile users while they browse the web or use apps.

Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

There are plenty of reasons to advertise on more networks than just Google - in fact, advertising on Bing and Facebook can lift your Google brand searches by 34%!

Facebook Ad Benchmarks for YOUR Industry [Data]

Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.