Mark Irvine

Mark Irvine

Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.

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Google Is Changing How Call Extensions Show in 2 Weeks – Here’s What You Need to Know

Google has announced changes to how location extensions will display for local businesses. Learn how you'll be affected and what you can do to minimize problems in your AdWords campaigns.

Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money

Many advertisers are boycotting due to the site's message. But display ads on Breitbart don't work anyway! We have the data. Here's how to stop your ads from showing there.

New AdWords Affiliate Location Extensions Drive Clicks & Sales for Retailers

New affiliate location extensions have the potential to be thousands of times more impactful for brands who sell through large national chains. Learn how to use them here.

NEW Google Ads Message Extensions Enable High-CTR Click-to-Message Ads [Data]

With new message extensions in Google AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! These new extensions can increase your mobile CTR by 50%. Learn more about how message extensions work in AdWords.

3 Simple PPC Formulas Proven to Lower Your Costs

You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!

Google Silently Introduces New Display Keywords Targeting Settings

Google has quietly launched a big changed to the way keyword targeting works on the Display Network. Get the scoop!

NEW in AdWords: Demographic Targeting for Search Campaigns

Great news for advertisers: Google has finally enabled demographic targeting for search campaigns. Learn why this targeting option has so much potential, plus tips and best practices for targeting and excluding by age, gender, and more in AdWords.

Google Retiring Converted Clicks – How Will You Measure Conversions Now?

Heads up! Google will be retiring the converted clicks metric in September. Here's what AdWords users need to do to measure conversions in their account after the change.

Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices

Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.