Mark Irvine

Mark Irvine

Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.

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Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices

Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.

The After Effects of Brexit on Global CPCs

Great Britain's voluntary departure from the European Union sent shockwaves through the international community - but did Brexit have an impact on global CPCs? Mark Irvine delves into the data to find out.

7 Expanded Text Ad Best Practices for Better Performance

They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.

NEW AdWords Price Extensions Rolling Out of Beta

AdWords price extensions, a powerful new ad formatting feature, will soon be available to advertisers. Here's everything you need to know about the new AdWords price extensions.

Customer Match for Shopping Campaigns Available in All Accounts

We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!

The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet

Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...

Google Ads Benchmarks for YOUR Industry [Updated!]

We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.

Google Ads Benchmarks for YOUR Industry [Updated!]

We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!

Twitter Trending Topics Predict Future Breakout Search Trends

Twitter trending topics can predict search trends before they happen; Google Trends shows peak volume for trending terms 5 hours after they peak on Twitter.