Mark Irvine

Mark Irvine

Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.

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4 Hacks to Supercharge Your Search & Social Marketing with an Email List

Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.

Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%

Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!

Google Announces AdWords Customer Match Targeting

In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.

Back to School! The Top 10 Colleges for Creating Paid Search Talent

I don’t know how it happened, but summer’s coming to an end. In only a few short days, I’ll be replacing my sunglasses and sunscreen for notebooks and my old Ti-83 Plus as I head back to school for the fall semester.

Average Cost per Click by Country: Where in the World Are the Highest CPCs?

Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.

The Most (& Least) Expensive States for PPC – New Data

What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.

7 Ways Bing Ads Beat Google AdWords

Bing vs. AdWords: What’s the difference? More people use Google AdWords for search advertising, but you might be surprised to learn there are lots of ways that Bing actually beats the popular AdWords platform – including lower costs! Learn why you should give Bing Ads a try.

A Beginner’s Guide to Finding New Customers with Google Display Network Targeting

The Google Display Network has unparalleled reach. In this guide, learn how to narrow down your targeting options to reach your best audience.

AdWords Quietly Launches New Demographics Targeting Tab

Google has quietly launched a new demographics tab in AdWords that allows businesses to more finely target their best demographic audience in their Google Display Network campaigns.