Navah Hopkins is a Top 25 PPC Expert and international speaker who has been in the digital marketing industry since 2008. She specializes in paid media strategy and helping brands build relationships with profitable partners and customers.
She’s a cofounding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, and she continues to give back by sharing lessons learned at conferences and local universities, and in blogs and webinars for SEJ, SEL, Semrush, and WordStream.
Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
Retargeting can increase ad engagement by 400%. That is, if you get it right.
As automation evolves and becomes more integral in running successful campaigns, we need to focus on how delegate tasks to automation so that we can focus on bigger concerns, like strategy and goals. Here, we're sharing three tricks for make Google Ads automation work for you, including how to use Smart bidding, responsive ads, and close variants.
With Google's recent match type changes, using singe keyword ad groups, or SKAGs, is no longer a reliable strategy. Instead, we recommend using single theme ad groups—or as we like to call them, STAGs. Here, we explain why you need to change your SKAGs and how STAGs will help.
Dynamic Search Ads can be great ways to drive high volume and increase your profit—but this ad type can also cannibalize your budget and waste your funds. Whether you're just starting out or already using DSAs, here's everything you need to know to set your campaign up for success.
Setting the budget for your PPC campaign can be an impossible task – but it doesn't have to be! We're breaking down three of the biggest budgeting road blocks and sharing strategies for you to overcome them.
It's hard to know when to let Google save you time and when you need to own your ad copy. Here’s a guide to all extensions available and whether you can feel safe allowing Google to automate.
Your customers are on mobile, and if you want MORE customers, you need to write ads that speak to the context and experience of the mobile user. Here's how!