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Conversion Rates

Every marketer and business owner fears the “leaky bucket.” If you want to turn more of your website visitors into customers, check out our collection of in-depth articles on conversion rate optimization, with tons of tips and strategies for increasing your conversion rate through A/B testing, landing page optimization, segmentation and personalization strategies, copywriting and ad creative improvements, UX and design, pop-ups and chatbots, and much more!

The Complete (and Easy!) Guide to Google Ads Conversion Tracking

We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.

Susie Marino
August 30, 2022 | Conversion Rates

Why Your Conversion Rates Are Down + 6 Things You Can Do About It

Sometimes, landing page optimization alone doesn't always cut it

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

What is lead qualification and why is it important? Get these answers and learn four lead qualification strategies to get clicks that will convert into customers, and customers that will stick with you longer.

Joe Martinez
October 25, 2021 | Conversion Rates

How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

Learn the best tips and strategies for getting the most out of your pop-up conversion tools.

Get More Bottom-Funnel Conversions With These 6 Expert Strategies

In this post, we provide our 6 best strategies for increasing conversion rates in the lower end of your funnel, so you can satisfy and attain quality customers that will stick with your business.

Brett McHale
October 1, 2020 | Conversion Rates

Conversion Value: What It Means & Why It’s Crucial to Your Business

In Google Ads, "conversion" can mean a variety of things. All conversions help your account performance, but some matter more for your business than others. By optimizing for conversion value, you can improve your account performance where it matters most—here's how.

Brett McHale
September 25, 2019 | Conversion Rates

7 Surprisingly Effective Pop-up Advertising Strategies

Listen, pop-ups don't have to be annoying or invasive—in fact, pop-up advertising works way better when you're enhancing your visitor's experience. Here are seven surprisingly effective ways to use pop-ups, including offering discounts and hiding landing page forms and more!

Brad Smith
September 23, 2019 | Conversion Rates

5 Critical Web Design Mistakes that Cost You Conversions

Some CRO experts believe button color is paramount, but we think context matters just as much. Here are five web design mistakes that cost you conversions regardless of your CTA button color.

Guest Author
February 4, 2019 | Conversion Rates

Pop-ups vs. Chatbots: Which Works Better for CRO?

Pop-ups and chatbots have become two of the most popular and effective lead generation tools. Check out our guide to learn how you can use them in tandem!

Conor Bond
January 24, 2019 | Conversion Rates

6 Overlooked Optimizations to Increase Your PPC Conversion Rate

Who doesn't want a better PPC conversion rate? We're sharing six often-overlooked optimizations, including landing page improvements, branded headlines, and more!

Guest Author
January 22, 2019 | Conversion Rates

5 Ways to Increase Your Mobile Conversion Rate

Mobile traffic surpassed desktop traffic in 2016, and it's only been increasing since. To stay competitive, today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today.

Brad Smith
September 18, 2018 | Conversion Rates

15 Ways to Get More Conversions, Starting Today

Losing leads that could have turned into sales? We're willing to bet you are. Here are 15 actionable strategies that could provide a substantial lift in your conversion rate.

Guest Author
September 11, 2018 | Conversion Rates

7 Things We Learned from Studying the 50 Top Business Homepages

The homepage is one of the most important pages on your website. We analyzed 50 top business websites to discover what design elements are present on the best homepages. Take a look at what we found so you can model your homepage design after the best!

4 Ways to Optimize the Post-Click Experience

Most sales aren’t made with ads but with landing pages. Optimizing the post-click experience is a win-win: Your visitors get what they were promised, you get them as a customer. Here's how to do it right.

6 Powerful Ways UX Can Affect Your Conversion Rates

Your site's user experience can drastically affect your business's conversion rates. Here are six ways that better user experience design, or UX, can dramatically impact your conversion rates -- positively and negatively.

How to Drive More Ecommerce Sales with Your Product Pages

If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.

Guest Author
September 7, 2017 | Conversion Rates

33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

From navigation menus to form fields to CTA's, effective landing page formulas can be tough to crack. Learn how to maximize your conversion rates with these 33 landing page optimization stats.

Mary Lister
August 2, 2017 | Conversion Rates

How to Use Emotional Images for High-Converting Landing Pages Every Time

The human brain processes emotion hundreds of times faster than text. Here's how to choose powerful, emotional images for your landing pages to drive more conversions.

What We Learned About Lead Validation by Analyzing 373K Site Inquiries

If you're not using a lead validation process in your marketing, you could be misattributing up to 50% of your leads! Here's more of what we've learned about lead validation.

13 Urgency-Inducing Tricks to Drive Sales

How do you overcome the inertia that stops people from making a purchase? You use one of these 13 tricks to create urgency so people want to buy NOW!

Brad Smith
April 5, 2017 | Conversion Rates

Trust Signals: How They Work & When to Use Them

Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.

Dan Shewan
March 27, 2017 | Conversion Rates

Why Brand Advertising Drives More Conversions than You Think

Are big brands wasting their money on brand advertising like billboards and media spots? You might be surprised to learn the answer. Here's how brand advertising drives conversions.

Larry Kim
March 6, 2017 | Conversion Rates

5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

Even if your landing pages are optimized, there are several tactics you can try to eke even more conversions out of your landing pages! Try these five tips for starters.

Guest Author
January 17, 2017 | Conversion Rates

5 Reasons Your CTA Button is Scaring People Away

You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.

Brad Smith
January 11, 2017 | Conversion Rates

4 Simple but Powerful Tactics for Writing Compelling Ad Copy

Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.

Guest Author
January 10, 2017 | Conversion Rates

Why We Need Conversion Benchmarks, Even if They’re Dumb

You might think conversion rate benchmarks are useless, but you may be surprised by how much we need them, even if those benchmarks are wrong. Here's why, and how to use them.

Guest Author
December 7, 2016 | Conversion Rates

3 Steps to a High-Converting Lead Capture Strategy

Why does 70 percent of your site traffic leave without converting? Because you're not aligning the right type of offers to each stage of the funnel. Learn how to capture more leads in three steps.

Brad Smith
November 23, 2016 | Conversion Rates