Ecommerce sales are one thing, but how do you actually retain more customers so that they become repeat buyers and brand evangelists? Learn five smart tactics for e-commerce retention, from creating great unboxing experiences to trying a subscription model.
Deciding how to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Here are the top options, plus the pluses and minuses of each campaign structure approach.
Ecommerce remains one of the fastest-moving industries, but what factors will shape the world of ecommerce this year? Check out these seven exciting ecommerce trends for 2018, including machine learning, voice search, and ROPO -- how many is your business ready for?
On Black Friday, you can't just run your PPC campaigns in maintenance mode! Here's everything you need to do so you can dominate the competition on Black Friday this year.
Thinking about advertising on Amazon? This comprehensive guide explains everything you need to know, including types of Amazon ads and strategies for optimizing your Amazon ad campaigns.
If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.
Google just quietly released a new ad format for e-commerce businesses, Showcase Shopping Ads. Learn when and why to use this new ad format and how to optimize showcase shopping ads for success.
Competing in Google Shopping is hard. Use our new infographic, 7 Advanced Strategies for Google Shopping Success, to improve your ROI through segmentation, title optimization, and more!
Not all shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?
Here are six tips to help supercharge your Google Shopping campaigns this holiday season. These strategies will help drive major visibility and returns on your product advertising.
Google has recently given Merchant Center more than just a fresh coat of paint. Along with a new responsive user interface, there’s also lots of new features to get familiar with. Here’s a quick overview.
We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!
Shopping ads are now eligible to appear in the Google Image search results. Learn what this means for online retailers and Google alike!
Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.
Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.
It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!
Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!
Google appears to be testing the LARGEST AD EVER seen on the SERPs, a mix of a product listing (or shopping) ad and a knowledge graph panel.
Google Shopping campaigns are a powerful way to get your products in front of motivated prospects. Learn tips and best practices to help you create, manage and optimize your Shopping campaigns in Google AdWords with this guide.
When you wish upon five stars, it makes no difference who you are – your business dreams come true! In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).
Google Ads shopping campaigns are indespensible to today's ecommerce marketer. Learn how to set up, optimize, and maximize your Google Shopping campaigns in this post.
Learn how the top e-commerce companies are killing it with content marketing! Be inspired by e-commerce marketing examples from Lands' End, REI and more.