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From TikTok, to Facebook, to Instagram, to Pinterest and much more. The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to navigate this complex world; and not only to navigate it, but to thrive in it. From Facebook advertising, to TikTok tips, to knowing the best time to post on Instagram: the WordStream blog is your home for social media marketing.


10 Easy Ways to Get More Likes on TikTok

Delight your viewers with special effects, captions, hashtags, and more.

Guest Author
June 17, 2022 | Social Media

7 Habits of Highly Effective Facebook Advertisers

Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.

Brett McHale
June 14, 2022 | Social Media

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

The 7 Best Free Social Media Management Tools in 2022

These social media tools are so good they should cost money.

Nia Gyant
May 13, 2022 | Social Media

How to Advertise on Facebook: The Visual, Step-by-Step Guide

Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.

40+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 25, 2022 | Instagram

How to Go Live on TikTok – Plus Tips, Ideas & Examples

Including the secret trick to go live without having 1,000 followers!

How Much Do Facebook Ads Cost in 2022? (+9 Ways to Stretch Your Budget)

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!

The 184 Best Instagram Bio Ideas, Quotes & Templates

This carefully crafted list will help you come up with the best 150 characters the web has ever seen.

Kristen McCormick
March 18, 2022 | Instagram

3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

How to Stitch on TikTok – With Ideas & (Hilarious) Examples

These examples might have you in...wait for it... stitches.

62 Facebook Post Ideas to Engage Your Followers (+Examples!)

From polls to pop culture, promotions to puppies, there is something in here for everyone.

Guest Author
March 10, 2022 | Social Media

73 Creative Instagram Story Ideas (Plus Templates!)

Warning: This post puts you at risk for CBI (creative brain implosion).

Kristen McCormick
March 1, 2022 | Instagram

16 Awesome Facebook Ad Examples (& Why They Work)

Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.

Kristen McCormick
February 28, 2022 | Social Media

TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!

One ad. Two platforms. Three weeks. One winner. Dum dum dummm.....

Guest Author
February 16, 2022 | Instagram

23 Smart Ways to Get More Instagram Followers in 2022

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

Kristen McCormick
February 15, 2022 | Instagram

The Best Time to Post on TikTok & How It (Surprisingly) Compares to Instagram

Find the worst and best times to post for every day of the week.

Kristen McCormick
February 9, 2022 | Social Media

13 Facebook Ad Copy Examples to Inspire You

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

Kristen McCormick
February 7, 2022 | Copywriting

How to Repost on Instagram (All 7 Ways!)

Not one, not two, but seven different ways to repost on Instagram—for photos, videos, Stories, and Reels.

Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives

Targeting competitor names with Google Ads can get expensive. These three tricks are totally worth the test.

Joe Martinez
January 26, 2022 | Social Media

The 6 Biggest, Baddest, Most Popular Social Media Platforms of 2022 (+How to Wield Their Power)

This is not your average round-up. Learn about LinkedIn's lighter side, office supplies on Instagram, local SEO on Facebook, and more.

Kristen McCormick
January 11, 2022 | Social Media

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.

Michelle Morgan
January 6, 2022 | Social Media

41 Fun, Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)

If this isn't the easy button for holiday social media posting, then we don't know what world you're living in.

Kristen McCormick
December 10, 2021 | Social Media

The Best Time to Post on Instagram in 2022 [For Every Scenario]

Find out the best time to post on Instagram from the latest data—by day, industry, time zone, and post type—plus tips!

Kristen McCormick
December 1, 2021 | Social Media

Facebook Ad Not Approved? What to Do +10 Ways to Dodge It

This is your guide to smooth sailing through the rocky waters of Facebook ad approval.

Amy Bishop
November 16, 2021 | Social Media