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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


9 Proven TikTok Marketing Strategies to Skyrocket Conversions

We’re sharing TikTok marketing strategies that will help you reach high-value audiences, improve cost efficiency, and skyrocket your conversions.

Jordan Bucknell
August 23, 2023 | Social Media

The Best Time to Post on Instagram in 2023 [For Every Scenario]

If you know the best time to post on Instagram, you'll have a better shot at more engagement on the platform. We'll give you the data and show you how to find the best time to post for your own business.

Rob Glover
August 18, 2023 | Social Media

60 Creative & Inspiring Labor Day Instagram Captions

Ideas, examples, and quotes to help you think outside the box.

Kristen McCormick
August 9, 2023 | Instagram

How to Get Verified on Instagram: 6 Steps to Get Your Blue Check

The process to get verified on Instagram is changing. This guide will show you how to apply for Instagram verification and increase your chances of success.

Rob Glover
August 2, 2023 | Social Media

7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)

Your Facebook Business Page is one of the most important online properties for your business. Use these steps to create and optimize a Business Page that attracts more visitors and customers.

Rob Glover
July 31, 2023 | Social Media

Instagram Threads: What You Need to Know (+5 Fast Tips to Get Started)

Get to know the latest social media app, Instagram Threads, as we walk through what it is and why it could matter for your business. Plus, quick tips to get started!

Susie Marino
July 26, 2023 | Social Media

9 Best Practices for LinkedIn Retargeting That Cut Costs & Drive Conversions

Use these tried-and-true LinkedIn retargeting tips to ensure you're squeezing the most out of your campaigns.

The Best Time to Post on TikTok For Your Business in 2023 (+Bonus Ways to Boost Engagement)

Find out when you should post on TikTok to get the most engagement from your unique audience.

48 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

6 Proven Techniques for Ultra-Effective TikTok Ads Targeting

We're exploring six expert techniques that will help you to identify, reach, and convert profitable audiences with your TikTok advertising.

50+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 19, 2023 | Instagram

Instagram vs. Facebook for Marketing: Everything You Need to Know

In the battle of Instagram vs Facebook, which should you choose to market your business? We get into the key differences to help you decide.

85 of the Best TikTok Hashtags to Use for Your Small Business

Get the ultimate list of the best TikTok hashtags complete with tips and examples.

7 Ways to Optimize Your LinkedIn Ads for Peak Performance

The secrets to top performance, from ad copy and targeting to conversion tracking and more!

Asi Dayan
January 25, 2023 | Social Media

41 Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)

If this isn't the easy button for holiday social media posting, then we don't know what world you're living in.

Kristen McCormick
December 9, 2022 | Social Media

40+ Thanksgiving Instagram Captions (The Cliché-Free List!)

Nix the cliches and come up with something original that your followers will appreciate.

Kristen McCormick
November 8, 2022 | Instagram

The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose

The intel you need to make sure you're spending your budget wisely in Facebook ads.

Brett McHale
October 31, 2022 | Facebook Ads

8 Easy Ways to Get on TikTok’s FYP (& What It Means)

Get on the FYP so you can gain more exposure for your brand...or should we say, FYB 🙃

Guest Author
October 7, 2022 | Social Media

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

Kristen McCormick
September 26, 2022 | Facebook Ads

The Best Time to Post on Facebook in 2023 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

Kristen McCormick
September 6, 2022 | Social Media

Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds

With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.

Navah Hopkins
August 31, 2022 | Facebook Ads

Social Media Advertising in 2023: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick
June 24, 2022 | Instagram

10 Easy Ways to Get More Likes on TikTok

Delight your viewers with special effects, captions, hashtags, and more.

Guest Author
June 17, 2022 | Social Media

7 Habits of Highly Effective Facebook Advertisers

Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.

Brett McHale
June 14, 2022 | Facebook Ads

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

The 7 Best Free Social Media Management Tools in 2023

These social media tools are so good they should cost money.

Nia Gyant
May 13, 2022 | Social Media