Blog Category
Social Media
The Ridiculously Awesome Guide to Facebook Remarketing
For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.
47 Social Media Facts To Blow Your Mind
Social media has changed the way we do pretty much everything. We bet some of you can’t even remember a time before social media! Check out these 47 amazing social media facts – and feel free to share them on your own networks to demonstrate how knowledgeable you are!
Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm
Just like its AdWords counterpart, Twitter quality score is nuanced and can be difficult to understand. Let Larry set you straight on what goes into this mysterious formula.
4 Tips for Creating Amazing Facebook Landing Pages
Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.
10 Things You Need to Know About the New Facebook Search
Larry Kim reveals the 10 things advertisers must know about interworkings of the new Facebook search system.
Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel
Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.
Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know
Some of Facebook's most powerful features are easily overlooked. Check out the five hidden Facebook features, including invite email contacts, that you need to know!
11 Unbelievably Specific Facebook Audiences You Can Target
Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on.
5 Reasons You Should Be Advertising on Facebook
There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.
3 Mind-Blowing Hacks to Leverage PPC for Facebook Ads
Are you ready to take your business to the next level? Check out these 3 hacks to leverage your PPC data and apply a similar strategy to your ads on Facebook.
3 Game-Changing Improvements to Facebook Ads
As of January 2015, Facebook became largest than the largest country in the world (i.e. China)! With 1.49 billion monthly users, it’s critical to keep up to date with the most game-changing tweaks the platform is making. Facebook ads keep getting more effective. To keep you up to speed, I’ve laid out the three most thrilling improvements Facebook has made to their advertising platform in the last few weeks.
LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)
It was with great interest that I took LinkedIn’s new ads campaign management tool for a test drive this summer. After all, I was pretty critical of their ad platform last spring.
How Much Does Facebook Advertising Cost? A Definitive Guide
A common question that arises when discussing Facebook advertising, generally right after "Do Facebook ads work," is “How much do Facebook ads cost?” We answer that question and much, much more in this all-encompassing guide to Facebook advertising.
Creating Effective Facebook Ads for Lead Gen: The Complete Guide
Facebook can be an incredibly powerful channel for lead generation. Here's how to maximize those leads with more effective Facebook ads.
The Top 10 Paid Social Media Hacks of All Time
The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.
Behold the Amazing Power of Twitter Hashtags
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.
3 Facebook Post Publishing Features for Crazy-High Engagement
Let’s take a look at three specific, crazy-powerful Facebook publishing features you can use to drive more shares, comments and likes on your Facebook posts.
A Step-by-Step Guide to Using Twitter Ads for Lead Gen
Using Twitter ads for lead generation is all about strategy. In this post I’ll show you how to see a direct return on your Twitter ads investment.
7 Secrets For Crazy Clickable Social Media Buttons
You want your content to be shared as much as possible, right?! Learn tips and best practices for implementing highly clickable social media buttons on your website or blog.
Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
The Top 15 PPC Experts to Follow on Twitter
Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.
17 Stars Who Made Social Media Careers Out Of Goofing Around Online
Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.
LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads
LinkedIn is a powerful way to make industry connections and publish content. Unfortunately, it's a terrible ad platform. Here are eight reasons why I hate LinkedIn ads.
Your Facebook Company Page is About to Lose Likes! But, Why?
Facebook is scraping through stale accounts and getting rid of inactive accounts. Learn how this could affect the number of page Likes to your company profile.
7 Things You Need to Know About New Dynamic Facebook Product Ads
Facebook is really killing it with ad targeting lately, and the new dynamic Facebook Product Ads are no exception. Learn everything you need to know about the new Facebook product ads.
5 Ways to Get 10x More Retweets on Twitter
Want more RT's, engagement, and followers on Twitter? Learn five ridiculously powerful ways to get more retweets and expand your presence on Twitter.
5 Ridiculously Powerful Facebook Ad Targeting Strategies
If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Here are 5 ridiculously powerful Facebook ad targeting strategies you probably haven't heard of.