For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.
Social media has changed the way we do pretty much everything. We bet some of you can’t even remember a time before social media! Check out these 47 amazing social media facts – and feel free to share them on your own networks to demonstrate how knowledgeable you are!
Just like its AdWords counterpart, Twitter quality score is nuanced and can be difficult to understand. Let Larry set you straight on what goes into this mysterious formula.
Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.
Larry Kim reveals the 10 things advertisers must know about interworkings of the new Facebook search system.
Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.
Some of Facebook's most powerful features are easily overlooked. Check out the five hidden Facebook features, including invite email contacts, that you need to know!
Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on.
There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.
Are you ready to take your business to the next level? Check out these 3 hacks to leverage your PPC data and apply a similar strategy to your ads on Facebook.
As of January 2015, Facebook became largest than the largest country in the world (i.e. China)! With 1.49 billion monthly users, it’s critical to keep up to date with the most game-changing tweaks the platform is making. Facebook ads keep getting more effective. To keep you up to speed, I’ve laid out the three most thrilling improvements Facebook has made to their advertising platform in the last few weeks.
It was with great interest that I took LinkedIn’s new ads campaign management tool for a test drive this summer. After all, I was pretty critical of their ad platform last spring.
A common question that arises when discussing Facebook advertising, generally right after "Do Facebook ads work," is “How much do Facebook ads cost?” We answer that question and much, much more in this all-encompassing guide to Facebook advertising.
Facebook can be an incredibly powerful channel for lead generation. Here's how to maximize those leads with more effective Facebook ads.
Let’s take a look at three specific, crazy-powerful Facebook publishing features you can use to drive more shares, comments and likes on your Facebook posts.
Using Twitter ads for lead generation is all about strategy. In this post I’ll show you how to see a direct return on your Twitter ads investment.
You want your content to be shared as much as possible, right?! Learn tips and best practices for implementing highly clickable social media buttons on your website or blog.
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.
LinkedIn is a powerful way to make industry connections and publish content. Unfortunately, it's a terrible ad platform. Here are eight reasons why I hate LinkedIn ads.
Facebook is scraping through stale accounts and getting rid of inactive accounts. Learn how this could affect the number of page Likes to your company profile.
Facebook is really killing it with ad targeting lately, and the new dynamic Facebook Product Ads are no exception. Learn everything you need to know about the new Facebook product ads.
If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Here are 5 ridiculously powerful Facebook ad targeting strategies you probably haven't heard of.