Blog Category
Social Media
How Much Does Facebook Advertising Cost? A Definitive Guide
A common question that arises when discussing Facebook advertising, generally right after "Do Facebook ads work," is “How much do Facebook ads cost?” We answer that question and much, much more in this all-encompassing guide to Facebook advertising.
Creating Effective Facebook Ads for Lead Gen: The Complete Guide
Facebook can be an incredibly powerful channel for lead generation. Here's how to maximize those leads with more effective Facebook ads.
The Top 10 Paid Social Media Hacks of All Time
The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.
Behold the Amazing Power of Twitter Hashtags
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.
3 Facebook Post Publishing Features for Crazy-High Engagement
Let’s take a look at three specific, crazy-powerful Facebook publishing features you can use to drive more shares, comments and likes on your Facebook posts.
A Step-by-Step Guide to Using Twitter Ads for Lead Gen
Using Twitter ads for lead generation is all about strategy. In this post I’ll show you how to see a direct return on your Twitter ads investment.
7 Secrets For Crazy Clickable Social Media Buttons
You want your content to be shared as much as possible, right?! Learn tips and best practices for implementing highly clickable social media buttons on your website or blog.
Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
The Top 15 PPC Experts to Follow on Twitter
Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.
17 Stars Who Made Social Media Careers Out Of Goofing Around Online
Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.
LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads
LinkedIn is a powerful way to make industry connections and publish content. Unfortunately, it's a terrible ad platform. Here are eight reasons why I hate LinkedIn ads.
Your Facebook Company Page is About to Lose Likes! But, Why?
Facebook is scraping through stale accounts and getting rid of inactive accounts. Learn how this could affect the number of page Likes to your company profile.
7 Things You Need to Know About New Dynamic Facebook Product Ads
Facebook is really killing it with ad targeting lately, and the new dynamic Facebook Product Ads are no exception. Learn everything you need to know about the new Facebook product ads.
5 Ways to Get 10x More Retweets on Twitter
Want more RT's, engagement, and followers on Twitter? Learn five ridiculously powerful ways to get more retweets and expand your presence on Twitter.
5 Ridiculously Powerful Facebook Ad Targeting Strategies
If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Here are 5 ridiculously powerful Facebook ad targeting strategies you probably haven't heard of.
Five Ways Twitter Analytics Can Make You A Better Marketer
Twitter Analytics is one of the most powerful tools in your social media arsenal.
6 Strategies to Improve Your Social Media Marketing Plan
Get your social media marketing plan in shape for 2019! Here are six new strategies to help you step up your social media game.
What’s the Best Social Media Strategy In Your Industry? [DATA]
What's the right social media strategy for your business? It depends on your industry. Learn the best social media strategies for verticals including business, tech, and travel.
Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed
Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation.
24 Best Social Media Promotion Tools
Need a little help growing your social media accounts? We've got the tools you need to succeed! Here are 24 of the best social media promotion tools to make sure your awesome posts and content get to the front of the feed!
Social Media Advertising for Small Businesses
For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.
9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics
Learn how adding more LinkedIn connections can greatly improve your LinkedIn street cred, get you more profile views, increase your content's reach and more.
How to Improve Your LinkedIn Profile as a Recent College Grad
Recent college grads can see huge benefits from using LinkedIn. Learn how to improve your LinkedIn profile and use LinkedIn to help you get a job.
13 Ways to Beat the Facebook Algorithm
With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.
Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!
Learn how to optimize your social media images for Facebook, Twitter, Pinterest, Google+, Instagram, and more!
Social Sharing Secrets: 15 Ways to Get More Shares ASAP!
Increase your business's social media shares with these 15 social sharing secrets. Bring on the likes!
Why You NEED Social Media Landing Pages (Not Just a Homepage!)
Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.