Blog Category
Are the glory days of Facebook advertising over? No! These six strategies dramatically improve Facebook ad performance in a post-iOS14 world.
Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.
Make sure you didn't miss any of the top new Instagram features and updates of 2021, including Remix Reels, better insights, Stories caption stickeres, black-owned business labels, algo intel, and more!
Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.
Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.
Eight *engaging* and free social media marketing courses related to SEO, content, strategy, monitoring, ads, influencers, and inclusivity—in two hours or less.
Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.
Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.
Want to create a LinkedIn company page that attracts customers, followers, and top talent? We've got you covered with 10 free features you MUST be using, plus great LinkedIn company page examples to give you some inspiration.
Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!
Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!
Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.
Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.
LinkedIn Stories are bringing that personable feel to the professional network! Learn what LinkedIn Stories are, how to create a LinkedIn Story, LinkedIn Stry best practices, ad get some ideas for creating your own.
Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.
This post walks you through how to become a social media influencer in nine steps—including choosing your niche, writing engaging content, collaborating with other influencers, forming partnerships, and more.
LinkedIn can be a goldmine for B2B lead gen, especially as a solopreneur or small business. in this post, we'll cover how to optimize your profile, create attractive content, and build a network on the platform to bring in more qualified leads to your business.
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!
From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.
The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...
Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.