With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.
In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!
Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.
Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.
Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!
We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.
Twitter continues to be in the top five most popular social media networks. Here, we've rounded up 40 Twitter statistics you need to know about the platform's popularity, marketing opportunities, and more!
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.
Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!
Social media content comes in many shapes and sizes, but following these seven fundamental practices will ensure your social media copy is appealing to your audience and shareable no matter what platform you're on.
Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!
User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!
Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!
If you're spending time and budget to create and promote videos or video ads, you know Facebook video views are important. Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more!
Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!
Super successful Facebook and Instagram campaigns, plus six major lessons we can use in our 2020 planning, including using relationship-based marketing, gathering intel with Instagram Story polls, and more!
Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!
Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!
The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!
With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!
Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!
LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!
This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!
Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!
Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!