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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


5 Simple Steps to Set Up Your TikTok Ads

With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.

Mary Lister
July 22, 2020 | Social Media

The Complete Guide to Creating Your Own Snapchat Filters

In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!

Margot Whitney
July 17, 2020 | Social Media

The Quick & Easy Cheat Sheet for Pinterest Video Ads

Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.

Mary Lister
July 9, 2020 | Social Media

Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.

Akvile DeFazio
June 30, 2020 | Facebook Ads

9 Ways to Manage Your B2B Social Media Like a B2C Champ

Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!

Mary Lister
June 24, 2020 | Social Media

3 Questions Our New Facebook Grader Can Help You Answer

We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.

Elaine Stone
June 4, 2020 | Facebook Ads

The Beginner’s Guide to Facebook Sponsored Posts

This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.

Akvile DeFazio
April 15, 2020 | Facebook Ads

39 Twitter Statistics Marketers Need to Know in 2023

Twitter continues to be in the top five most popular social media networks. Here, we've rounded up 40 Twitter statistics you need to know about the platform's popularity, marketing opportunities, and more!

Margot Whitney
April 14, 2020 | Social Media

Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.

Mikayla Wyman
April 8, 2020 | Facebook Ads

Best Time to Run Facebook Ads? Look at Your Own Data

This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.

Brad Smith
March 19, 2020 | Facebook Ads

4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)

Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!

Michelle Morgan
March 10, 2020 | Facebook Ads

7 Ways to Write More Like-able Social Media Copy

Social media content comes in many shapes and sizes, but following these seven fundamental practices will ensure your social media copy is appealing to your audience and shareable no matter what platform you're on.

Mary Lister
March 3, 2020 | Social Media

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!

Brett McHale
February 27, 2020 | Facebook Ads

13+ Ways to Boost Engagement With User-Generated Content on Instagram

User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!

Akvile DeFazio
February 13, 2020 | Social Media

7 Fundamental Facebook Advertising Tips for Small Business Marketers

Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!

Michelle Morgan
February 10, 2020 | Facebook Ads

Boost Your Facebook Video Views with These 6 Tactics

If you're spending time and budget to create and promote videos or video ads, you know Facebook video views are important. Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more!

Conor Bond
January 30, 2020 | Social Media

I Spent $10 M+ on Google & Facebook Ads-Here’s What I Learned

Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!

Kristina Simonson
January 9, 2020 | Facebook Ads

6 Lessons from Our Favorite Facebook Campaigns of 2019

Super successful Facebook and Instagram campaigns, plus six major lessons we can use in our 2020 planning, including using relationship-based marketing, gathering intel with Instagram Story polls, and more!

Akvile DeFazio
December 19, 2019 | Social Media

8 Social Media Marketing Mistakes You Need to Avoid

Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!

Guest Author
December 11, 2019 | Social Media

How to Customize Your Facebook Ads for Placements

Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!

Michelle Morgan
December 10, 2019 | Facebook Ads

7 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!

Mikayla Wyman
December 4, 2019 | Instagram

11 Ways to Improve Your Facebook Video Ad with a Killer Hook

With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!

Guest Author
November 14, 2019 | Facebook Ads

The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies

Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!

Brett McHale
October 29, 2019 | Facebook Ads

9 Ways to Improve Your LinkedIn Lead Generation Ads Today

LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!

3 Tricks to Solve Your Most Common Facebook Ads Issues

This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!

Michelle Morgan
September 10, 2019 | Facebook Ads

How to Sell Like Crazy with Facebook Slideshow Ads

Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!

Akvile DeFazio
August 27, 2019 | Facebook Ads

Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!

Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!

Margot Whitney
August 20, 2019 | Facebook Ads