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Social Media

From TikTok, to Facebook, to Instagram, to Pinterest and much more. The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to navigate this complex world; and not only to navigate it, but to thrive in it. From Facebook advertising, to TikTok tips, to knowing the best time to post on Instagram: the WordStream blog is your home for social media marketing.

7 Facebook Engagement Strategies to Get You More Customers

The more engaged your Facebook audience is, the more attention it brings to your brand! Here are seven strategies to help you increase your Facebook engagement rates, including the best times to post updates on Facebook for high engagement from fans.

How to Create Awesome Facebook Carousel Ads That Convert

These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.

Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads

Podcast advertising is a huge opportunity, but also a huge challenge. What if you could lean on strategies you're already using, like Facebook ads, to reach your target podcast audiences? Well, you can! Here's how.

Brett McHale
May 16, 2018 | Social Media

Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature

Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.

Scott Mesite
May 15, 2018 | Social Media

5 Awesome New Features Coming to Facebook Ads

You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!

Allen Finn
May 3, 2018 | Social Media

How to Create Uber-Engaging Facebook Canvas Ads

Facebook Canvas ads are all about creating immersive experiences. In this post, we give you the skinny on Facebook Canvas ads—including how they work, how to make one yourself, and how to craft a Canvas ad around your specific campaign objective.

Gordon Donnelly
April 30, 2018 | Social Media

A 3-Step Process to Generating (Free) B2B Leads on LinkedIn

With over 100 million daily active users, many of them decision-makers, shouldn't LinkedIn be a goldmine for driving new business online? It can be! Check out this simple, repeatable process to drive B2B leads through LinkedIn, WITHOUT any ad spend!

Guest Author
April 26, 2018 | Social Media

Big Changes to Facebook Custom Audiences: What You Need to Know

Facebook has made some big changes to custom audiences. Learn about how the elimination of partner categories, the creation of a Custom Audience Permission Tool, and other policy updates could impact your Facebook ads.

Allen Finn
April 23, 2018 | Social Media

3 Killer Facebook Ad Types You Probably Aren’t Using

It’s easy to stick to the same old Facebook advertising strategy, but why not give yourself a competitive advantage? Do it with these three killer, underutilized Facebook ad types!

Allen Finn
April 11, 2018 | Social Media

3 Tips for Using Facebook Ads to Drive Webinar Registrations

Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.

Guest Author
April 5, 2018 | Social Media

5 Ways the GDPR Will Impact Your Facebook Ads

If advertise to customers in Europe, you’re familiar with the General Data Protection Regulation (GDPR). Today, we’re going to dive into Facebook’s latest release regarding GDPR compliance and how it will impact your Facebook Advertising.

Allen Finn
April 4, 2018 | Social Media

13 Tips for Creating More Effective Instagram Video Ads

Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.

Lisa Smith
March 28, 2018 | Instagram

8 Common Facebook Ad Myths, Debunked

Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.

Asi Dayan
March 16, 2018 | Social Media

How to Find Social Media Influencers in Your Industry

Did you know 20 to 50 percent of all purchasing decisions are made from word-of-mouth marketing? Social media influencers have huge audiences and tons of sway with their followers. Here's how to find the right influencers in your industry, then convince them to work with you.

Margot Whitney
March 14, 2018 | Social Media

Master Multichannel Marketing With Facebook Ads

Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.

When (And When Not) to Use Facebook Split Testing for Maximum Impact

A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.

Guest Author
February 13, 2018 | Social Media

How to Create Killer Facebook Ad Campaigns with Your Existing Assets

Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.

Brett McHale
January 29, 2018 | Social Media

Social Media Crisis Management: A Guide to Staying Calm Under Pressure

Social media crisis management is essential if companies want to succeed, so why do so many companies fail when things go wrong on social? Find out everything you need to know about managing a social media crisis (and see examples of some of the worst).

Dan Shewan
January 29, 2018 | Social Media

How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature

Inbound marketing is great, but doesn't always work when you want to win big client accounts. Learn how to use Linkedin's Matched Audience feature to reach high-level executives and decision makers that will really help you seal the deal.

Brad Smith
January 25, 2018 | Social Media

Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business

The Facebook News Feed algorithm has changed to emphasize posts from friends and family instead of brands. Learn about how this fundamental shift in the way the Facebook News Feed works will impact your business, your Facebook advertising, and more!

Allen Finn
January 12, 2018 | Social Media

Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads

Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.

Allen Finn
January 10, 2018 | Social Media

New, FREE Facebook Analytics Tools from WordStream

The Facebook Ads Grader is the newest member in our club of free analytics tools built to help you understand exactly where you stand with your online advertising efforts. Learn how these free tools can help you analyze and improve your Facebook ad campaigns.

Heather Widman
January 5, 2018 | Social Media

The Ultimate Guide to Facebook Ad Placement Optimization

Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.

Brett McHale
January 5, 2018 | Social Media

7 of the Biggest Facebook Advertising Updates in 2017

From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.

Margot Whitney
December 18, 2017 | Social Media

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

Custom Audiences are the crown jewel of Facebook's ad targeting options, but most accounts fail to take advantage of their potential. These three strategies will make your Custom Audiences hugely effective so you get better results for lower costs.

Larry Kim
December 11, 2017 | Social Media

Social Media for Nonprofits: 6 Ways to Make a Difference

Learn what makes these eight nonprofit organizations such social media powerhouses and how to leverage their techniques to spread your message

Dan Shewan
December 6, 2017 | Social Media

How to Make Facebook Ads Work for Your SaaS Business with a Google Survey

Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.

Guest Author
November 27, 2017 | Social Media