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Social Media

From TikTok, to Facebook, to Instagram, to Pinterest and much more. The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to navigate this complex world; and not only to navigate it, but to thrive in it. From Facebook advertising, to TikTok tips, to knowing the best time to post on Instagram: the WordStream blog is your home for social media marketing.


9 Ways to Lower Your Facebook Ad Costs

Real businesses share their tactics for keeping Facebook ad costs low while maintaining top performance.

Lisa Smith
November 16, 2017 | Social Media

The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

Need to increase your Facebook relevance score? Check out this creative ad targeting strategy that can help you reach the right audiences and double your CTR and relevance score!

Larry Kim
November 14, 2017 | Social Media

74 Super-Useful Facebook Statistics for 2022

Want to find out the best time to post on Facebook? How about the average cost of Facebook ads in your industry? Start optimizing your social strategy for 2018 with these 75 super-useful Facebook stats.

Gordon Donnelly
November 7, 2017 | Social Media

How to Create Amazing Facebook Audiences You Can Actually Sell To

Who should you target on Facebook, and how? In this guide you'll learn how targeting on Facebook works, how to create Facebook audiences that will actually want to buy your stuff.

Allen Finn
November 1, 2017 | Social Media

4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)

What are Facebook Messenger Ads? How can you use them to drive sales, increase conversions and qualify leads? Today you'll learn everything you need to know about this exciting new ad type.

Brad Smith
October 30, 2017 | Social Media

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.

How to Create the Ultimate Facebook Business Page

Business pages are a place where you can develop the relationship between your brand and the world at large. Today, we’re going to tackle the challenge of creating a great Facebook page for your small business.

Allen Finn
October 16, 2017 | Social Media

New Facebook Features in WordStream Advisor Have Landed!

The latest release of WordStream Advisor introduces a slew of exciting new features to help you create better-looking and more effective Facebook Ads -- the fast and easy way!

Heather Widman
September 29, 2017 | Social Media

How to Create Facebook Ads That Look (and Perform!) Great

Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.

Margot Whitney
September 26, 2017 | Social Media

The Beginner’s Guide to B2B Facebook Advertising

B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.

Allen Finn
September 25, 2017 | Social Media

Facebook Relevance Score: 4 Key Facts to Know

Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.

Allen Finn
September 14, 2017 | Social Media

The Last Guide to Facebook Ad Account Structure You’ll Ever Need

Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.

Brett McHale
August 30, 2017 | Social Media

How I Achieved a 48% Success Rate Using Twitter for Link Building

Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.

Gordon Donnelly
August 25, 2017 | SEO

Facebook Ads Manager vs Power Editor: Which Is Better?

Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.

Allen Finn
August 22, 2017 | Social Media

5 Ways to Use Facebook Ads to Take Down Your Competitors

At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.

Allen Finn
August 1, 2017 | Social Media

The Ridiculously Awesome Guide to Facebook Live

Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.

Best New Online Advertising Features of 2017 (So Far)

Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!

Hack Your Sales Funnel with Facebook Interest & Behavior Targeting

Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.

Brett McHale
July 13, 2017 | Social Media

Our Best Tweets Ever (And How to Replicate Them)

Check out our top-performing tweets from the past year -- and what you can do to duplicate them for your own social media success!

Mary Lister
June 22, 2017 | Social Media

How to Advertise on Facebook in 10 Steps

Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.

Allen Finn
May 31, 2017 | Social Media

13 of the Best Instagram Ads We’ve Ever Seen

Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.

Mary Lister
May 17, 2017 | Instagram

4 Free Resources to Inspire Better Ad Creative

Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.

How to Use Instagram Giveaways to Grow Your Following

Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!

Dan Shewan
May 10, 2017 | Instagram

3 Reasons You Need to Try Pinterest Ads

With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.

How to Compete in Facebook Ads

Want to know how to compete with the heavyweights in Facebook Ads? We've got you covered with cost-saving tips and a full explanation of how the Facebook ad auction works.

Brett McHale
April 27, 2017 | Social Media

9 Ways Facebook Creative Hub Will Energize Your Social Ads

By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!

Allen Finn
April 24, 2017 | Social Media

10 Powerful Tips for Better Travel Marketing This Year

Competition in the travel industry will be higher than ever this year. How to beat the competition? Here are 10 ideas to improve your travel marketing strategy.