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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.

New Facebook Features in WordStream Advisor Have Landed!

The latest release of WordStream Advisor introduces a slew of exciting new features to help you create better-looking and more effective Facebook Ads -- the fast and easy way!

Heather Widman
September 29, 2017 | Facebook Ads

How to Create Facebook Ads That Look (and Perform!) Great

Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.

Margot Whitney
September 26, 2017 | Facebook Ads

The Beginner’s Guide to B2B Facebook Advertising

B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.

Allen Finn
September 25, 2017 | Facebook Ads

Facebook Relevance Score: 4 Key Facts to Know

Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.

Allen Finn
September 14, 2017 | Facebook Ads

The Last Guide to Facebook Ad Account Structure You’ll Ever Need

Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.

Brett McHale
August 30, 2017 | Facebook Ads

How I Achieved a 48% Success Rate Using Twitter for Link Building

Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.

Gordon Donnelly
August 25, 2017 | SEO

Facebook Ads Manager vs Power Editor: Which Is Better?

Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.

Allen Finn
August 22, 2017 | Facebook Ads

5 Ways to Use Facebook Ads to Take Down Your Competitors

At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.

Allen Finn
August 1, 2017 | Facebook Ads

The Ridiculously Awesome Guide to Facebook Live

Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.

Hack Your Sales Funnel with Facebook Interest & Behavior Targeting

Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.

Brett McHale
July 13, 2017 | Facebook Ads

Our Best Tweets Ever (And How to Replicate Them)

Check out our top-performing tweets from the past year -- and what you can do to duplicate them for your own social media success!

Mary Lister
June 22, 2017 | Social Media

How to Advertise on Facebook in 10 Steps

Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.

Allen Finn
May 31, 2017 | Social Media

13 of the Best Instagram Ads We’ve Ever Seen

Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.

Mary Lister
May 17, 2017 | Instagram

How to Use Instagram Giveaways to Grow Your Following

Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!

Dan Shewan
May 10, 2017 | Instagram

4 Free Resources to Inspire Better Ad Creative

Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.

Allen Finn
May 10, 2017 | Facebook Ads

3 Reasons You Need to Try Pinterest Ads

With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.

9 Ways Facebook Creative Hub Will Energize Your Social Ads

By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!

Allen Finn
April 24, 2017 | Facebook Ads

The 10 Best Facebook Advertising Features Right Now

Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.

Allen Finn
April 18, 2017 | Facebook Ads

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.

Allen Finn
April 10, 2017 | Social Media

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.

Allen Finn
March 28, 2017 | Facebook Ads

5 Nifty Hacks to Attract Prospects to Your Twitter Page

Want to attract more prospective customers to your Twitter page? These five hacks will help you find and target potential customers on Twitter.

Guest Author
March 9, 2017 | Social Media

GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them

Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.

Allen Finn
March 7, 2017 | Facebook Ads

4 Facebook Ad Fails (And How To Fix Them)

Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.

Erin Costello
March 2, 2017 | Facebook Ads

Facebook Ad Benchmarks for YOUR Industry [Data]

Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.

Mark Irvine
February 28, 2017 | Facebook Ads

How to Cultivate Brand Advocacy with Paid Social

Want more brand advocates? When building your strategy for paid social media, look to the quality of traffic over quantity to build brand awareness and nurture fan relationships.

Guest Author
February 24, 2017 | Social Media

8 Facebook Ad Tools to Help You Increase Leads and Sales

Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.

Dan Shewan
February 1, 2017 | Facebook Ads

7 Ways to Make Your Social Media Resume Look Awesome

When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!

Mary Lister
January 30, 2017 | Social Media