Blog Category
Social Media
New Facebook Features in WordStream Advisor Have Landed!
The latest release of WordStream Advisor introduces a slew of exciting new features to help you create better-looking and more effective Facebook Ads -- the fast and easy way!
How to Create Facebook Ads That Look (and Perform!) Great
Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.
The Beginner’s Guide to B2B Facebook Advertising
B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.
Facebook Relevance Score: 4 Key Facts to Know
Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.
The Last Guide to Facebook Ad Account Structure You’ll Ever Need
Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.
How I Achieved a 48% Success Rate Using Twitter for Link Building
Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.
Facebook Ads Manager vs Power Editor: Which Is Better?
Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.
5 Ways to Use Facebook Ads to Take Down Your Competitors
At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.
The Ridiculously Awesome Guide to Facebook Live
Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
Our Best Tweets Ever (And How to Replicate Them)
Check out our top-performing tweets from the past year -- and what you can do to duplicate them for your own social media success!
How to Advertise on Facebook in 10 Steps
Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.
13 of the Best Instagram Ads We’ve Ever Seen
Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.
How to Use Instagram Giveaways to Grow Your Following
Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!
4 Free Resources to Inspire Better Ad Creative
Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.
3 Reasons You Need to Try Pinterest Ads
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.
9 Ways Facebook Creative Hub Will Energize Your Social Ads
By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!
The 10 Best Facebook Advertising Features Right Now
Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.
LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.
The Real Effect of Running a Facebook Ad Campaign in 5 Charts
We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.
5 Nifty Hacks to Attract Prospects to Your Twitter Page
Want to attract more prospective customers to your Twitter page? These five hacks will help you find and target potential customers on Twitter.
GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
4 Facebook Ad Fails (And How To Fix Them)
Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.
![Facebook Ad Benchmarks for YOUR Industry [Data]](https://staging.wordstream.com/wp-content/uploads/2017/02/ws-homepage-blog-card-example-1.png)
Facebook Ad Benchmarks for YOUR Industry [Data]
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.
How to Cultivate Brand Advocacy with Paid Social
Want more brand advocates? When building your strategy for paid social media, look to the quality of traffic over quantity to build brand awareness and nurture fan relationships.
8 Facebook Ad Tools to Help You Increase Leads and Sales
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
7 Ways to Make Your Social Media Resume Look Awesome
When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!