Blog Category
Social Media
7 Social Media Management Tips to Save Time & Improve Results
Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.
Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach
Yes, organic reach on Facebook is abysmal -- but you can fight back! Looking for a way to get exposure without having to spend a ton on Facebook ads? These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.
Ultimate Facebook Ad Types Cheat Sheet
If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.
One Weird Trick to Get More Facebook Likes for Free
If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!
9 Tips to Write the Best Facebook Ads Ever (with Examples)
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
All of Facebook’s Ad Targeting Options (in One Epic Infographic)
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
10 Best Social Media Advertising Tips for Content Marketers
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.
Do Facebook Ads Work? Find Out (for Free) with New Facebook Ad Tool
Wondering if Facebook ads are for you? Find out how many more leads and sales you could get by using WordStream's new free Facebook ad tool and opportunity calculator.
How to Use the Psychology of Facebook to Create Better Facebook Ads
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.
9 Mistakes that Sabotage Your Ads (And How to Fix Them)
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
Wow-Facebook Ads on 3rd Party Sites for Non-Users
Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.
5 Ways to Get Tons of Low-Cost Conversions on Facebook
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
30 Twitter Ad Examples to Study Before Spending a Dime
Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...
The Complete Guide to Facebook Video Ads
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
3 Unconventional Facebook Advertising Strategies That Work
In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.
10 Smart & Easy Facebook Marketing Ideas
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
6 FREE Facebook Marketing Tools to Juice Up Your Campaigns
Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!
28 Memorable Social Media Quotes to Make You Think
Looking for some inspiring quotes about Facebook, Twitter or LinkedIn? Look no further. More inspirational than a field of sunflowers at dusk, these social media quotes will inspire, encourage, and uplift you (or not).
How to REALLY Run a Twitter Lead Generation Campaign
You can generate tons of high-quality leads using Twitter ads - but don't follow Twitter's rules! Here's the real way to run a Twitter lead generation card campaign.
Behold the Awesome Power of Facebook Custom Audiences
Facebook Custom Audiences are amazingly powerful. Here's everything you need to know about this remarkable targeting feature.
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Does Facebook Advertising Work? [DATA]
Does Facebook advertising work? YES. In this post, we'll cover exactly how and examine the data behind why this is such a powerful tool.
How to Write the Perfect LinkedIn Connection Request
What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” In this post, we'll walk you through the secret formula to writing an irresistible LinkedIn connection request.
21 Amazing Facebook Facts You Didn’t Know
As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is.
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Our 13 Best Social Media Advertising Tips EVER! [Updated]
There’s no one-size-fits-all approach to social media marketing. In this post, we revisit our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increasing ROI, and more.
Twitter Trending Topics Predict Future Breakout Search Trends
Twitter trending topics can predict search trends before they happen; Google Trends shows peak volume for trending terms 5 hours after they peak on Twitter.
How to Create Amazing Ads for Facebook and Twitter
In this comprehensive guide, Brett McHale shows you everything you need to know about how to create amazingly effective Facebook ads and Twitter ads.
The Stupid-Simple Secret Ingredient to Better Engagement on Twitter
Emoji for Twitter is one of the easiest - and most effective - ways to boost engagement on Twitter. In this post, Larry Kim shows you how.