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From TikTok, to Facebook, to Instagram, to Pinterest and much more. The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to navigate this complex world; and not only to navigate it, but to thrive in it. From Facebook advertising, to TikTok tips, to knowing the best time to post on Instagram: the WordStream blog is your home for social media marketing.


7 Social Media Management Tips to Save Time & Improve Results

Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.

Mary Lister
July 22, 2016 | Marketing Ideas

Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach

Yes, organic reach on Facebook is abysmal -- but you can fight back! Looking for a way to get exposure without having to spend a ton on Facebook ads? These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.

Larry Kim
July 18, 2016 | Social Media

Ultimate Facebook Ad Types Cheat Sheet

If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.

Mary Lister
July 12, 2016 | Social Media

One Weird Trick to Get More Facebook Likes for Free

If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!

Larry Kim
July 11, 2016 | Social Media

9 Tips to Write the Best Facebook Ads Ever (with Examples)

We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.

Emma Siemasko
June 27, 2016 | Copywriting

All of Facebook’s Ad Targeting Options (in One Epic Infographic)

Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!

Mary Lister
June 24, 2016 | Social Media

10 Best Social Media Advertising Tips for Content Marketers

Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.

Larry Kim
June 23, 2016 | Content Marketing

Do Facebook Ads Work? Find Out (for Free) with New Facebook Ad Tool

Wondering if Facebook ads are for you? Find out how many more leads and sales you could get by using WordStream's new free Facebook ad tool and opportunity calculator.

Joe Kimball
June 17, 2016 | Social Media

How to Use the Psychology of Facebook to Create Better Facebook Ads

Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.

Dan Shewan
June 9, 2016 | Social Media

9 Mistakes that Sabotage Your Ads (And How to Fix Them)

If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.

Wow-Facebook Ads on 3rd Party Sites for Non-Users

Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.

Erin Sagin
June 1, 2016 | Social Media

5 Ways to Get Tons of Low-Cost Conversions on Facebook

You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.

Brad McMillen
April 27, 2016 | Social Media

30 Twitter Ad Examples to Study Before Spending a Dime

Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...

Brad Smith
April 25, 2016 | Social Media

The Complete Guide to Facebook Video Ads

Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.

Margot Whitney
April 21, 2016 | Social Media

3 Unconventional Facebook Advertising Strategies That Work

In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.

Dan Shewan
March 28, 2016 | Social Media

10 Smart & Easy Facebook Marketing Ideas

As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.

Margot Whitney
March 7, 2016 | Social Media

6 FREE Facebook Marketing Tools to Juice Up Your Campaigns

Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!

Erin Sagin
March 2, 2016 | Social Media

28 Memorable Social Media Quotes to Make You Think

Looking for some inspiring quotes about Facebook, Twitter or LinkedIn? Look no further. More inspirational than a field of sunflowers at dusk, these social media quotes will inspire, encourage, and uplift you (or not).

Dan Shewan
February 25, 2016 | Social Media

How to REALLY Run a Twitter Lead Generation Campaign

You can generate tons of high-quality leads using Twitter ads - but don't follow Twitter's rules! Here's the real way to run a Twitter lead generation card campaign.

Larry Kim
February 9, 2016 | Social Media

Behold the Awesome Power of Facebook Custom Audiences

Facebook Custom Audiences are amazingly powerful. Here's everything you need to know about this remarkable targeting feature.

Larry Kim
January 26, 2016 | Social Media

Does Facebook Advertising Work? [DATA]

Does Facebook advertising work? YES. In this post, we'll cover exactly how and examine the data behind why this is such a powerful tool.

Dan Shewan
January 21, 2016 | Social Media

How to Write the Perfect LinkedIn Connection Request

What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” In this post, we'll walk you through the secret formula to writing an irresistible LinkedIn connection request.

Larry Kim
January 18, 2016 | Social Media

21 Amazing Facebook Facts You Didn’t Know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is.

Dan Shewan
January 12, 2016 | Social Media

Our 13 Best Social Media Advertising Tips EVER! [Updated]

There’s no one-size-fits-all approach to social media marketing. In this post, we revisit our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increasing ROI, and more.

Dan Shewan
January 11, 2016 | Social Media

Twitter Trending Topics Predict Future Breakout Search Trends

Twitter trending topics can predict search trends before they happen; Google Trends shows peak volume for trending terms 5 hours after they peak on Twitter.

Mark Irvine
December 22, 2015 | Social Media

How to Create Amazing Ads for Facebook and Twitter

In this comprehensive guide, Brett McHale shows you everything you need to know about how to create amazingly effective Facebook ads and Twitter ads.

Brett McHale
December 14, 2015 | Social Media

The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

Emoji for Twitter is one of the easiest - and most effective - ways to boost engagement on Twitter. In this post, Larry Kim shows you how.

Larry Kim
November 19, 2015 | Social Media