Keyword search tools can help you reach potential customers by telling you how they search for what you’re offering.
However, a list of keyword searches isn’t enough; advertisers need the right data in the right context in order to make smart business decisions about their keyword-based marketing campaigns.
WordStream has helped thousands of small businesses drive leads and sales through paid search. We know that growing your business and taking care of your customers is your top priority, which is why our new and improved Free Keyword Tool makes it easier and faster than ever to find the keyword research data you need.
We know that PPC can be intimidating, even for experienced advertisers. That’s why we completely rebuilt our Free Keyword Tool from the ground up to make it easy for busy search marketers and advertisers to find the keyword data they need.
To get started, just enter a keyword. For more accurate results, you can also include your industry vertical and country.
Once you’ve entered your initial query, you’ll see a range of keyword data that you can use in your campaigns right away. Each of the keyword suggestions provided by WordStream’s Free Keyword Tool has four accompanying metrics: Google Search Volume, Competition, CPC, and Opportunity Score.
This figure represents the average monthly Google search volume of a given keyword. If you take a look at the screenshot above, you’ll see that the top keyword – “cars for sale” – has an approximate average monthly Google search volume of 1.2 million searches.
As its name implies, the Competition metric represents how competitive a given keyword is. To continue our example, you’ll notice that the keyword “cars for sale” is considered of Medium competitiveness. This means that, while this keyword has a high average monthly search volume, it’s still a viable keyword to bid on. This is why it’s crucial to evaluate all the data at your disposal; some advertisers (particularly those new to PPC) may be discouraged from bidding on keywords with such high average monthly search volumes out of a mistaken assumption that competition for keywords like this is too high.
Cost-per-click (CPC) is one of the most fundamental metrics in paid search. This figure represents how much money an advertiser will be charged each and every time somebody clicks on an ad featuring a given keyword. In our example above, you’ll see that the “cars for sale” keyword has a CPC of $1.35 – a surprisingly inexpensive keyword when you factor in its high average monthly search volume. By now, a clearer picture of the data is beginning to take shape!
The final metric provided by WordStream’s Free Keyword Tool is Opportunity Score, a proprietary metric that’s unique to WordStream’s Free Keyword Tool. Represented on a scale of 1-10, with one being the poorest opportunity and 10 being the best, Opportunity Score allows busy advertisers to quickly identify keyword opportunities that could offer the most significant ROI.
No two business’ needs are exactly alike, even for similar companies offering similar products in the same vertical. That’s why we encourage advertisers and search marketers to use every tool at their disposal to get the data they need as part of their keyword research workflow.
We also know that all the data in the world won’t help if you can’t act upon it. That’s why users of WordStream’s Free Keyword Tool can simply enter their email address to receive a full spreadsheet of keyword research data in CSV format, which can be quickly and securely uploaded directly to your AdWords account. This means you can spend less time poring over reams of keyword data and more time focusing on what really matters – taking care of your customers.
As your keyword database grows over time into the thousands or even hundreds of thousands, effectively managing your keyword data becomes even more important.
Wegmenting keywords into tightly related, logically organized groups will benefit your SEO and PPC efforts in a number of ways:
And all these improvements in design and content contribute to:
Check out our free resource on keyword grouping to learn how to make it happen!
WordStream’s AdWords Performance Grader is a revolutionary new tool that helps you evaluate how your AdWords campaigns are performing on several key criteria such as long-tail keyword optimization, effective use of negative keywords and more.
This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.
The AdWords Performance Grader has been designed by PPC experts to show you where your campaign is struggling and how to make adjustments that will improve your performance and increase your ROI. It’s an advanced in-depth analysis, and it’s absolutely free!