Online local advertising can provide tremendous benefits for small businesses looking to advertise online. Optimizing your web site for online local advertising is a great way to get the attention of new potential customers and drive quality traffic to your business’ site.
Whether you are an advertiser or agency, WordStream can help you with your local business marketing efforts.
WordStream offers numerous local online advertising solutions. Our innovative WordStream Advisor Software helps you organize online local advertisement campaigns and lets you create highly optimized and effective accounts that can lower your costs and save you money.
In addition to our management software, WordStream offers service packages that enable Google Ads-certified experts to help you reach your online local advertising goals. Let us make local online advertising a breeze!
Online local advertising for agencies can be difficult; marketing local online advertising to clients isn’t always easy. That’s why we’ve put together a guide for creating PPC campaigns tailored for local searches, complete with evidence of improved results. Read our guide covering Online Local Advertising with PPC.
Finding free advertising help online can be difficult, which is why WordStream offers these local advertising tips:
Claim your spot on Google Places – Get set up with Google Places and fill out all your local online business information. Include photos, coupons, product offerings, or videos. In description fields, insert some of your keywords (within moderation).
Use Google’s Local Search Ads – It’s crucial to appear on the map when users are performing local searches, especially on mobile. Learn about local search ads here.
Create “About Us” and “Contact Us” pages to target local terms — Add your local business hours, directions, and contact info. This content serves to reinforce your location with search engines.
Get your business rated – Good reviews can bring huge boosts to your business. Encourage reviews by asking for feedback through your Facebook and Twitter accounts. You can also run local ads on Facebook rather easily.
Focus on social media — Social media has been proven to be increasingly important factor when it comes to ranking for local search, so be sure to regularly update your Facebook and Google+ accounts.
Get your business listed in directories — Get your business listed in a number of online local directories, providing reputable links that can improve your local online search ranking.
Get citations in directories such as:
Also get your business listed in local directories like your Better Business Bureau and local Chamber of Commerce.
WordStream’s WordStream Advisor software can help with local business online advertising. Learn more about our PPC management software and how we can help optimize campaigns for high-performance. Try a free trial today!