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Browse our free guides and webinars for expert tips, creative ideas, and helpful insights that make online advertising easy.

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Guide
10 Tricks to Get the Click: How to Write Exceptional PPC Ad Copy

Learn how to write text ads that earn high Quality Scores, grab customer attention, and capture clicks—all in the name of more conversions and lower costs!

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Guide
2022 Google Ads Benchmarks by Industry

Compare your PPC performance to average costs, click-through, and conversion rates in your industry—plus tips!

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Guide
Hacking Google Ads: One Weird Trick That Could Save You Thousands

Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.

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Guide
The Last Guide to Google Ads Account Structure You’ll Ever Need

This is the easy, visual guide to a successful Google Ads account—from campaigns and ad groups to keywords and extensions.

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Guide
PPC 101: A Beginner’s Guide to PPC

This is PPC simplified into eight core components with actionable advice for each—making it perfect not just for beginners, but for anyone looking to improve their strategy.

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Guide
135 of the Best Words & Phrases for Marketing With Emotion

Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.

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The Complete, Digestible Guide to Google Ads Budgets

Learn how to create a PPC budget, allocate funds, and stay on track with it no matter how many campaigns you're running!

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Guide
The Big, Easy Guide to Keyword Research for Businesses

This step-by-step guide to effective keyword research is packed with pro tips and tools so you can show up exactly where your potential customers are looking online.

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