10 Tricks to Get the Click: How to Write Exceptional PPC Ad Copy

Learn how to write text ads that earn high Quality Scores, grab customer attention, and capture clicks—all in the name of more conversions and lower costs!

2022 Google Ads Benchmarks by Industry

Compare your PPC performance to average costs, click-through, and conversion rates in your industry—plus tips!

Hacking Google Ads: One Weird Trick That Could Save You Thousands

Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.

The Last Guide to Google Ads Account Structure You’ll Ever Need

This is the easy, visual guide to a successful Google Ads account—from campaigns and ad groups to keywords and extensions.

PPC 101: A Beginner’s Guide to PPC

This is PPC simplified into eight core components with actionable advice for each—making it perfect not just for beginners, but for anyone looking to improve their strategy.

135 of the Best Words & Phrases for Marketing With Emotion

Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.

The Complete, Digestible Guide to Google Ads Budgets

Learn how to create a PPC budget, allocate funds, and stay on track with it no matter how many campaigns you're running!

The Big, Easy Guide to Keyword Research for Businesses

This step-by-step guide to effective keyword research is packed with pro tips and tools so you can show up exactly where your potential customers are looking online.

25 Ways to Increase Traffic to Your Website

Stop hoping for more traffic and start actually seeing it with these 25 proven strategies!

How to Compete With Big Spenders in Google Ads (Without Spending More $$)

Learn nine things big-budget accounts do to succeed with their online ads that you can do to hang with them—no matter your budget.

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