Web analytics can essentially be defined as:
The process of tracking how visitors interact with your website.
If you or your client are attempting to make money on the Web, however, and are establishing a website in the hopes of growing your business, we need to tack on three additional words:
The process of tracking how visitors’ interactions with your site affect your business.
WordStream PPC management software includes Web analytics tools that are:
This means that you’ll be more productive and effective in your PPC campaigns.
WordStream is an integrated PPC management system, not a “traditional” Web analytics toolset. WordStream will help you understand and leverage data about who finds your website through paid search.
WordStream’s Web analytics tools are specially designed to help drive high-intent traffic to your website, traffic that will increase your profit margins and help grow your business. The tools accomplish this by:
Thus, you’ll be armed with easy to understand metrics that indicate which actions will help you bring purchase-minded traffic to your site.
Then you can instantly take action.
Here’s how it works…
A lot of the power of WordStream’s Web analytics tools lies in the things that they ignore.
A search marketing focused solution, WordStream won’t offer you complicated “data pukes” and leave you to interpret the information for yourself. WordStream recognizes that success in PPC is reliant on a keyword and analytics-driven solution that’s integrated in a shared workspace, without unnecessary overflows of data that will hinder your progress.
By integrating directly with your AdWords account, WordStream software provides you with invaluable insights about how best to optimize your campaign so that you can attract more search traffic and achieve higher Quality Scores.
This will not only ensure that your keyword database grows on a continuous basis, with new, highly relevant keywords added to your research every day. It also provides you with invaluable data on which keywords are driving the most traffic and conversions. The difference is, this analytic data is fully actionable in WordStream. You can actually take action on the data the moment you see it, something you can’t do in an analytics application alone.
WordStream Web analytics enable you to:
But, in order to truly capitalize on even the most intelligently streamlined set of important metrics with web analytics, you need to have a means of efficiently acting on the data being presented to you.
It’s not enough to be fed static numbers that you can’t pivot and implement into your marketing efforts.
WordStream immediately introduces each and every Web metric it collects into your account dashboard. From there, you can take your researched keywords and start manipulating them. For example, if you find a keyword that’s not performing well in your account, you can instantly pause it, so you don’t continue to waste money on those clicks.
From within your WordStream account you can put your data to work in the following ways:
With WordStream, you’ll have more than just data, you’ll have the tools and guidance you need to make that data work for you, and make your business better.
If you’re looking for a Web analytics tool that will actually help you drive traffic and leads to your website, Try WordStream Free Today.