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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Don't jump on board until you've considered these tips and tactics!

The Super-Easy, 5-Question PPC Audit

Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.

The 2022 Guide to the Perfect Google Ads Account Structure

Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.

Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives

Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.

Brett McHale
April 20, 2022 | Cost Per Click

7 Easy Ways to Improve Your Google Local Services Ads ROI Now

Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.

How to Master Responsive Search Ad Copy in 5 Steps (With a Template)

Get the most of what RSAs have to offer while still maintaining control over your copy.

How to Run Google Ads: The Step-by-Step Recipe to Success

A visual (and delicious) guide to serving up your best Google Ads yet.

10 Costly Mistakes to Avoid in Your Remarketing Campaigns

Retargeting can increase ad engagement by 400%. That is, if you get it right.

3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

​​7 Google Ads Mistakes That Are Squashing Your Success

With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.

What is Target ROAS in Google Ads & When Should I Use It?

Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.

How Much Does Google Ads Cost in 2022?

All of the benchmarks, factors, and tips you need to determine your budget.

7 Ways to Save Money in Google Ads (From a Pro!)

A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.

How Does Google Ads Work in 2022? The Complete, Visual Guide

Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.

The 6 Essentials of a Successful Paid Media Strategy in 2022

Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).

Amy Bishop
February 10, 2022 | Paid Search Marketing

19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)

Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.

Susie Marino
February 8, 2022 | Industry Insights

The Complete Survival Guide to Google Ads for Small Business

Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!

10 Free Google Ads Tools You Didn’t Know About (But Should)

A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.

How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.

The 10 Best Free Google Ads Training Courses for Every Level

Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.

8 Perilous PPC Mistakes to Avoid This Holiday Season

If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!

7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away

Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Learn 11 of the most concerning PPC stats out there and what you can do about each.

2021 Paid Search Advertising Benchmarks for Every Industry

What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.

The Pros & Cons of Every Automated Bidding Strategy in Google

In this complete guide to Google Ads automating your bidding strategies, we walk through each of the options available to you and point of what you should watch out for with automation.

3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads

Targeting competitor keywords on the Search network is effective but can get expensive. Learn three cost-effective ways to target your competitors' audiences using custom audiences and YouTube placement targeting.

Joe Martinez
September 20, 2021 | Paid Search Marketing

Google Adds Data Back to Search Terms Report–What’s the Catch?

Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.

Susie Marino
September 16, 2021 | Paid Search Marketing