Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.
Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.
Understand how to future-proof your PPC account structure so you're ready to handle industry trends and changes head-on!
This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.
Find out why you should complete your Google advertiser verification sooner rather than later--complete with examples of how this process can benefit your business.
Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.
With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.
With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.
This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.
Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.
Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.
Learn how to examine your budget, campaign types, and assets to make the right decision for your account!
Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.
Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!
Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!
Non-generic advice to help you master the nuances and caveats of keyword performance!
The dos and don'ts of properly using automation for bidding, targeting, and ad creative.
All the digital advertising intel, examples, and tips you need to grow your business.
Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
Google Signals, Google Ads account linking, and User-ID—game changers!
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
These mistakes can be more damaging than having no tracking at all!