Featured Article
Hulu Advertising 101: How to Get Started
Ready to get your business seen where your audience is binge-watching their favorite shows and movies? Then this complete guide to Hulu advertising is just what you're looking for.
5 Ways to Maximize Your Amazon Associates Revenue
Learn how you can maximize your revenue from the Amazon Associates affiliate marketing program with these five easy tips.
Top 5 Ways to Monetize a WordPress Blog
So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.
May Blog Highlights: WordStream’s Best of the Month
Check out the WordStream Internet marketing blog's most popular blog posts from the month of May.
Keywords vs. Search Queries: What’s the Difference?
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…
Google Correlate: Google Trends in Reverse
The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.
Re-Creating AdWords Campaign Performance Charts in Excel, Part 5: Dynamic Controls
This is the final post in Chad Summerhill's series on re-creating the AdWords dashboard in Excel. Includes a free PPC dashboard download!
AdWords Showing Display URL Domain in Headlines for Select Ads on Google
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.
SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
Re-Creating AdWords Campaign Performance Charts in Excel, Part 4: Making the Charts
In the fourth part of this five-part series, learn how to create the charts for your AdWords campaign performance charts.
Re-Creating AdWords Campaign Performance Charts in Excel, Part 3: Making the Scorecard
Building dynamic dashboards in Excel can be a challenge, but if you’ve already completed the steps from the first two posts in this series you’ve done the hard part. Now we are ready for the fun stuff.
5 Ways to Lower Your Cost Per Action (CPA)
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Re-Creating AdWords Campaign Performance Charts in Excel, Part 2: The Transformation
In Part 2 of this series, you'll learn how to set up an Excel pivot table, how to use calculated metrics, how to use the OFFSET formula in Excel...
Re-Creating AdWords Campaign Performance Charts in Excel, Part 1: The Data
Learn how to re-create an AdWords dashboard that is no longer available, using Excel, in this tutorial.
AdWords Position Preference Bidding Is Retired: What You Need to Know About AdWords Average Position
AdWords is retiring the position preference bidding feature. Learn how to use average position as a metric in Google AdWords.
Using Educational Linkbait to Get Valuable .edu Links
Kellogg’s Cereal has space-themed nutrition lessons in downloadable PDF files. Orkin Pest Control has a virtual insect designed to offer an alternative to classroom dissection. Ben and Jerry’s has interactive games about the environment.
Comparing Year-Over-Year Search Query Trends
Learn how to gain valuable insights by comparing year-over-year data from your AdWords search query reports.
Understanding the Differences Between Google and Bing Match Types
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
New White Paper: Complete Guide to AdWords Matching Options
Learn how to apply the different keyword match types offered by Google AdWords in this free white paper from the experts at WordStream.
Running an AdWords Campaign in a Competitive Local Market
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
The Return of Pimp Your PPC Ad: Lessons from Bad PPC Ads
Don't let bad PPC copywriting happen to you! Learn from others' failures in this edition of Pimp Your PPC Ad.
Quora SEO: How to Use Quora if You’re an SEO
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Quick Tips for Managing Multiple AdWords Accounts
Do you manage multiple Google AdWords accounts? Here are some tips for keeping all your PPC campaigns under control.
PPC Ad Writing Tips from the Experts: An Interview with BoostCTR
Learn how to write PPC ads that get high click-through rates, how to do split-testing for PPC ads and more from the experts at BoostCTR.
Link Roundup: Online Marketing Highlights of the Week
DIYSEO offers 101 "easy, low-cost" SEO tips for time- and budget-strapped SMB marketers. This is a quick read and good overview of all the little basic things that small businesses should be doing on their websites and blogs.
Quick Guide to AdWords Automated Rules
Learn how to use Automated Rules, a new feature in Google AdWords, which can save you lots of time in managing your PPC campaigns.
Sign up for our weekly newsletter!
Featured Articles
test
